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Untuckit picks NewStore to scale operations in US

Oct '18
Courtesy: Untuckit
Courtesy: Untuckit
Untuckit, one of the fastest-growing retail brands in the US, has selected transformative retail experience of NewStore Inc, the first to provide omnichannel-as-a service. Since Untuckit opened its first store in 2015, it has scaled its physical footprint tremendously. It has rolled out the NewStore omnichannel platform in 41 stores-40 in US and 1 in Canada.
NewStore transforms brick and mortar shopping into app-powered, digitally connected retail experiences. With clienteling, endless aisle, mobile checkout, and omnichannel fulfillment powered by NewStore, Untuckit is optimising its quickly growing business.
"Implementing NewStore allows the Untuckit brand to deliver an effortless store experience. The platform enables Untuckit store associates to connect meaningfully with customers through mobile and offer inventory visibility for real-time access, providing a top of the line digital experience within the stores," the companies said in a joint press release.
Through the NewStore platform, the brand is also able to provide customers with an array of modern fulfillment options, such as buy online pick up in store (BOPIS) and buy online return in store (BORIS). NewStore acts as the single point of sale (POS) system for Untuckit, while bringing endless aisle functionality into stores.
"Our objective is to take the friction and frustration out of retail," said Stephan Schambach, founder and CEO, NewStore,. "Untuckit is among a group of digital native brands that are innovating quickly and overtaking traditional retailers in many ways. Often times retailers struggle in times of rapid expansion, but Chris Riccobono and Aaron Sanandres have made it a priority to introduce the most innovative technology in retail to ensure its core values are scalable."
"We started Untuckit with the goal of redefining casual and comfortable apparel. As we experience rapid growth, especially continuing our international expansion, we're in a transitional period where our business will greatly benefit from an omnichannel approach," said Aaron Sanandres, co-founder and CEO, Untuckit. "What NewStore has built makes our store associates more productive and our stores more profitable. This partnership will help us scale rapidly, while providing an exceptional experience our customers expect and deserve." (PC)

Fibre2Fashion News Desk – India

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