US' 3DLook launches YourFit 2.0 omnichannel virtual fitting room

3DLook’s customers have seen overall decreases in return rates by 30 per cent year-over-year combined with 4X increases in e-commerce conversions and 30 per cent increases in AOV (average order value). The new B2B SaaS product changes the game for both brands and consumers by fully recreating the fitting room experience online. YourFit 2.0 offers the unique combination of an engaging photorealistic virtual try-on with instant feedback on what size would fit best, powered by its patented core technology that accurately captures and instantly processes customers’ body data, the company said in a press release.

It introduces a new personalised recommendation engine that lets you virtually try on AI-picked items based on the shopper’s body shape and measurements, fit preference, inventory and best-sellers, simplifying the online shopping experience and replicating the sales associate. YourFit 2.0 unique new social sharing feature encourages shoppers to share their try-on with a single tap, promoting brand re-engagement and bringing new shoppers back to the brand's website as a form of customer acquisition.

Brands can now launch YourFit 2.0 functionality in under a week instead of months, compared to other solutions on the market that require as much as six months. The new out-of-the-box integration is currently available for Shopify and Shopify Plus, with more e-commerce platforms in the roadmap. For all platforms, YourFit 2.0 comes with API and SDK packages optimised for both web and native IOS and Android. Built for connected retail, YourFit 2.0 also introduces highly anticipated new features as the new generation of digital brands continues to open stores designed to provide a high-end customer experience: 

The platform powers a streamlined and contactless in-store experience using advanced NFC and RFID technology to “tap-to-virtual fit," or it can also be used with QR codes to “scan-to-virtual fit,” enabling consumers to have the same brand experience regardless of where they are choosing to purchase. The solution can also bind the store location to the brand’s YourFit 2.0 merchant account so that when shoppers are in stores, the solution enables proximity-based notifications and marketing, according to 3DLook.

Later this year, YourFit 2.0 will also be available as an app for store associates so that they can leverage personalisation data giving them tools to better serve their customers. 

“We have spent the last year listening to feedback from brands, retailers, and thousands of consumers to re-envision what a virtual fit experience should look like to meet the demands of modern digital consumers. Everyone is frustrated with fit, both from the brand perspective and also from the consumer. Returns are simply a huge hassle and shoppers want a better way to see and find the clothes that fit them best. The new YourFit 2.0 assists disruptive brands in overcoming this challenge, providing them with the digital means to support consumers on their shopping journey no matter where they are, while encouraging greater sustainability and inclusivity,” Vadim Rogovskiy, CEO of 3DLook, said in a statement.

“In our collective forty years in the fashion industry, we have experienced first-hand the challenge of matching customers with their right size. With sustainability and inclusivity at the core of Date of Birth, a digital marketplace where customers discover and shop sustainable, inclusive and local apparel brands, it’s essential that everyone can easily find their right size and fit. Our partnership with 3DLook helps our customers find their fit in seconds, and provides an experience that reduces returns and the steep environmental cost that comes with it,” Wes McCaw & Noah Treshnell, co-founders of Date of Birth, one of the first companies to roll out YourFit 2.0, said.

Fibre2Fashion News Desk (GK)