US' Knot Standard launches custom OnDemand clothing platform

Knot Standard has partnered with Brooks Brothers to power Made-to-Measure menswear clothing in 21 of their store locations. Its Custom OnDemand platform has enabled seamless ordering, measuring, and production for Brooks Brothers' shirting for all clients, and will expand next to suits, jackets, and pants. This new platform has already found a home with some of the country's largest fashion retailers, including Brooks Brothers, Bloomingdale's, and Nordstrom, the company said in a press release.

"Knot Standard's Custom OnDemand platform is a first for retail–never before has custom clothing been possible for anyone, anywhere, without any special training, inventory, or infrastructure. The virtual styling tools we have built over the last 10 years, combined with our successful AI-powered fit app and digital style wall, let any retailer offer Knot Standard custom clothing with minimal training and zero inventory,” said president and co-founder of Knot Standard, Matthew Mueller who believes this is part of the future of the brand, and an opportunity for any retailer looking to enable custom clothing in their existing stores.

Knot Standard's Custom OnDemand has been met with overwhelmingly positive feedback from traditional retailers who see the new tech offering as a draw for increasingly selective clientele looking for something new and unique, the release added.

Matthew Mueller sees the tremendous opportunity here, for both Knot Standard and their retail partners. "This isn't just the future for our brand—next-generation client experiences like Custom OnDemand will become the future for every brand looking to stake their claim in an ever-changing landscape. We're excited to see where we can take the customer next."

Fibre2Fashion News Desk (RR)