US' Under Armour selects AWS as preferred cloud provider for SAP

The athletic performance brand completed the migration of its SAP environments to AWS earlier this year, providing the foundation for improving performance and visibility across its design, merchandising, planning, manufacturing, supply chain, and sales distribution channels.

Under Armour will now integrate its SAP environments with AWS’s broad and deep set of technologies, including analytics, machine learning, compute, and storage. Powered by the world’s leading cloud, this modernisation brings a range of AWS capabilities to fuel innovation in areas like 3D apparel and footwear design, digitally connected footwear and apparel, resource-efficient production, direct-to-consumer sales, and global wholesale distribution, Amazon said in its press release.

“AWS is a critical element of our digital transformation, and we look forward to harnessing its industry-leading cloud capabilities as we enter our next stage of growth,” said Under Armour chief technology officer Danny Miles. “With SAP in the cloud, we can now apply deep analytics and machine learning capabilities to drive greater efficiency across our business. With AWS, we are optimising our product innovation processes to deliver premium consumer experiences wherever and whenever our customers choose to engage our brand.”

Under Armour accelerated its SAP migration with the help of the AWS Professional Services team, shifting its SAP landscape to the cloud in less than six months. As part of the migration, Under Armour moved its enterprise resource planning (ERP), supply network collaboration, global trade services, enterprise reporting (BI, BOBJ), integration (PI/PO, data services), SAP Fiori, and solution manager workloads to AWS.

Following the migration, the company implemented CloudEndure Disaster Recovery, AWS’s service for scalable, cost-effective business continuity for physical, virtual, and cloud servers. With this move, Under Armour can maintain optimum system performance and minimise downtime and data loss with a cross-Region disaster recovery solution that includes 65 servers replicating from one AWS Region to another, the release added.

“Under Armour set out to find the best cloud environment for its most crucial applications and achieved that with AWS. We’re helping Under Armour improve its responsiveness and scalability companywide, while operating more securely,” said Greg Pearson, vice president of worldwide commercial sales at Amazon Web Services, Inc. “As the operational backbone of Under Armour's business, maintaining a resilient SAP landscape is essential to empowering operational efficiency and speed to market. Like thousands of organisations that choose to run their SAP workloads on AWS, Under Armour did so because of our reliable and scalable infrastructure and breadth of services that help them get the most value out of their data.”

Fibre2Fashion News Desk (RR)