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Womenswear firm Isabel Marant selects Centric PLM
Oct '17
Womenswear firm Isabel Marant selects Centric PLM
France-based womenswear firm Isabel Marant has selected Centric Software’s Product Lifecycle Management (PLM) solution to optimise its famous “casual chic” collection development and management. Centric Software, which is headquartered in the US, provides enterprise solutions to fashion, retail, footwear, outdoor, luxury, and consumer goods companies.

Virginie Gomes, Isabel Marant’s collections manager said, “In order to obtain greater visibility into development, we need to streamline our processes in line with industry best practices and establish a collaborative platform for our growing teams. We know the time has come for us to better harness our creativity and equip ourselves with tools that are better-suited to fashion, are more flexible and that will improve productivity.”

Virginie Gomes added, “The company chose Centric PLM for its reliability, ease of use and proven innovation. We want a solution that is unique, intuitive and totally cutting-edge. Centric Software lives and breathes innovation and Centric PLM will allow us to centralise all our product data in one location. Centric’s out of the box solution means that our teams can immediately stop spending time on administration tasks and data entry, and instead will have more time for creativity and be able to focus more on our customers.”

“Centric has an outstanding reputation in our industry. Their team understood our requirements immediately and we want to benefit from the best practices and experiences of the other large fashion houses to help us reach the next stage of our journey,” he said.

Chris Groves, CEO of Centric Software said, “We are thrilled to partner with Isabel Marant, a benchmark for creativity and elegance in high-end ready-to-wear. Even as a young company, Isabel Marant has already established a strong identity and rich heritage and we look forward to supporting its growth through industry best practices and innovative solutions, now and in the future.” (GK)

Fibre2Fashion News Desk – India

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