PETA suspects that AWI executives' financial interests in merino stud breeding may explain why the group has been dragging its feet for 20 years on phasing out mulesing mutilations – as it may have no personal financial interests in the bare-breech breeding market.
"Consumers and retailers have spoken, and we can see that the wool industry is listening", says PETA Campaign Coordinator Matt Rice. "AWI and others have a duty to their constituents to move with the times, stop digging in their heels against inevitable change and commit to humane reforms."