The campaign emphasises on resilience anddetermination of a true leader. The story puts the spotlight on an astuteleader’s feat as he embarks on a journey to save his nation from the clutchesof a despot, destroying a military coup, restoring order and redeeming hiscountry from descending into chaos. During his mission the president issporting wrinkle resistant, spill proof attire with the iconic Upper-Crestmotif emblasoned on his cuff. Throughout the journey his spirit similar to hischoice of attire stays uncrushed. Made from 100 per cent premium cotton, thewrinkle-free range is crafted to be lightweight and has excellent water and oilrepellant properties that is engineered for all day comfort.

By Louis Philippe