Reaffirming its commitment to address gender inequalities and women empowerment, United Colors of Benetton's new campaign, #UnitedByHalf, aims to highlight the need for genuine equality for women with their partners that do not restrict them through taboos defined by society. Promoting gender equality and women's safety as the priority for India, Benetton is executing key elements of its global sustainability roadmap, the Women Empowerment Program, a long-term Benetton Group sustainability programme aimed at supporting the empowerment of women worldwide.