Far away from fashion stereotypes real moments and real emotions are what life is all about. That's the message behind clothes for humans, the brand new United Colors of Benetton product and marketing philosophy. Reflected by the three new product lines, the clothes for humans philosophy comes to life this summer as a creative platform characterised by a core idea - that Benetton explores the most honest and 'human' moments of emotion that are relevant to clothing - conveyed through a fresh, quirky tone of voice.

By United Colors of Benetton