Jack & Jones' new brand campaign features Bollywood's boldest youth icon, Ranveer Singh, their new brand ambassador. The strong and snappy lyrics of the song invite listeners to boldly display their true personality and celebrate the power of inner strength - no holds barred. As the name suggests, it stands for a 'who-gives-a-damn attitude' and is a clear call-to-action for fans, to shun all inhibitions and follow their gut, irrespective of what the world says or the consequences. The foot-tapping rap sequence has been entirely written and sung by the multitalented, Ranveer Singh himself!

By Jack & Jones India