The world of Pepe Jeans London all began back in Portobello Road, its eclectic style a constant source of inspiration for the brand that calls W11 home - and this season invites you to join that and be part of its campaign.

Georgia May Jagger and Jordan Barrett lead the way, taking to the famed street which, full of attitude, receives over 100,000 visitors every Saturday: it is its own catwalk. And this is where the scene is set for the spring/summer 2017 season, photographer Scott Trindle capturing the pair, the spirit and verve of the neighbourhood as shoppers, too, play a part: walking the length of the road,experiencing its mix of spirit and style.