Abstract

One of the prime objectives of design activity is tostrengthen the logical but creative connections. A well-formulated designdevelopment strategy frequently becomes the central driving force to provideproduct definition and satisfy the consumer. Successful design always focuseson suitability of approach to the framework and the product differentiation inthe market place. Innovations are generally theproduct of scenario-oriented thinking. Today, innovation is being used tostrengthen a positive image, to establish a products credibility and toincrease the persuasive power of a brand.

The role of textile design has evolved considerably in India in last few decades. Since the wake of globalization and the industry is lookingforward to the explorative capabilities and cognitive aspects of design. Thenew design approaches have increasing focus on the innovation and its process. However,its use as a tool for the business advantage is still limited. Clutter ofinformation, advancement in technology, evolving user needs, etc. are some ofthe intangible areas that are to be dealt with for any successful innovation. Design seems to help make this taskeasier. Central part of this thinking is the belief that design beinginter-disciplinary in nature can offer a holistic innovation strategy thatcould be implemented and managed better.

Key Words: Design, Innovation, Culture, Strategy, Methodology

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About the Author

The author is Senior Faculty (Textile, Apparel &Accessory Design), Chairperson, Design Foundation Studies & InternationalProgrammes, National Institute of Design, Ahmedabad, India.