Abstract

The main motive of any business is customer satisfaction and profit earning. This motive of the business is achieved only by few retailers successfully. These successful retailers are able to achieve this by certain merchandising plans and one such merchandising plan that plays a very vital role is to attract the customer towards the products is VISUAL MERCHANDSING.

The objective of visual merchandising is to create a fashionable, trend creating customer friendly atmosphere for shopping. That can increase the market share and profit to a higher level along with loyal customers. The concepts of visual merchandising helps store keeper to arrange his shop for a profitable business understanding the purpose of lights, color selecting methods, different mannequin's uses, space allocating cubic planning system, help of fixtures, Play back music, and aroma decoration plans too.

Visual Merchandising:

Visual Merchandising is an art of presentation where a shop keeper (or) a merchant attracts his customer through the visual programs for his success in the business.

Aim of Visual Merchandising:

Today globally shopping malls are making a higher profit than that of a common shop even though they sell the normal customer goods which have been used in day today human life, due to the attraction towards the malls in the customers. The malls merely create a fashionable, attractive, and a better atmosphere for shopping than that in a common shop. This fashionable attractive atmosphere are been created through Visual Merchandising. Thus for a profitable and a trend creating business Visual Merchandising place a key role.

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About the Author

The author is pursuing B. Tech (Textile Technology) in Jaya Engineering College, Chennai , India. This paper was also presented in a National Level Technical Symposium, "Vastra-09" at V.J.T. Institute, Mumbai and has won prize.