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Ten New Global Trends 2010
By :   Naseem Javed 
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1. Miniaturization


Every business process will go through intense compression and digitalization so when it comes out on the other side of the tunnel, it will have already considerably reduced its operational costs.  This will enable the process to function effectively, more powerfully, and be highly replicatable, with a lower cost structure like a proverbial silver bullet. Will this now shrink entire office floors into cubicles, and cubicles into little icons on websites? Who would need to come to the offices anyway; managers, to put their feet on desks, water cooler crowds, elevator pitch experts or just the office cleaners? Is this the reason commercial office space is about to fall off the cliff? Both big and small businesses will be shrinking to survive, with increasing competitive pressure the requirement is to become the silver bullet. Are you running a bullet speed operation or lost in the office maze?


2. Lateralization


The realignment of both the cerebral hemispheres is also urgently required with the next automobile tune-up.  Many exhausted and stressed out individuals throughout the world have suffered tremendously over the last few years, intensifying with the economic collapse.  This raises serious question about the functionalities of senior executives, their basic business logic, financial literacy and the right-left-brain balance. Why did the business systems and financial services fail so badly? Despite all the high level education, was their vision got blurred, or capital risk management was insufficient so the real world imploded. Was it the lack of lateralization which fogged the reality? Is it time to re-discover new types and styles of educational agendas, new methods and new formats of operation? A new wave of educational programs will sweep the executive corridors. Are you newly trained and outfitted as a gladiator or you are just an old time spectator?


3. Trillionization


Once society becomes immune to the trivialization of the trillionization of nations' debts it will become a real comfort pillow for the public consciousness to sleep on.  After a year of struggle, over confidence about a $1 million net profit may sound like an embarrassingly minute accomplishment when pleading for plant expansion funds to a banker, whose tight fisted policies, despite receiving a $100 billion bailout, still do not solve your business issues. The overly casual use of the word trillion, as an ordinary measurement of the rising deficit, with each hiccup is going to diminish our respect and regard to the daily challenges of life, dealing in only a few millions of dollars. Is this the reason why nobody is any longer impressed by how much money you have made during this great recession? New methodologies and new types of presentation collateral will be required to pitch for any serious business game plan. Do you have the new tools to present your business plan or would you prefer the sign language?


4. Infotoxication


If the information is more toxic than the toxic assets themselves what is the point of believing anybody?  Just stay intoxicated; forget joining AA. The truth is being morphed into twisted sugar candy by the day to keep the masses high while credibility gaps are getting wider by the hour. Is there really a person or a body on this planet that the global masses would blindly believe?  Is there a government, a department, a corporation, an NGO, a global body, a credit reporting agency, a polling service or a bank? What happened?  Was it a meteor hit, or just a daisy-cutter type memory loss?  Why trustworthiness simply disappeared and why was credibility just wiped out? Is this the reason for the lowest rating when any head of state goes for national public broadcasts? Is this the reason that newspapers and TV are becoming irrelevant and disappearing? Creating solid credibility will be the biggest challenge for both the public and private sectors in this new decade. Do they trust you with their life or with empty bottles?


5. Googlelization


If society is already overly dependent on Google without a quick early morning hand shake, the day simply doesn't start. The sun does not come out and the moon stays stuck behind the clouds. The entire global search-centric culture is based on Googling to put life in perspective, determine the importance of anything,news, personalities, money matters, buying or selling of any idea.  The new product and services from the mother ship Google will keep us even more comfortably tangled in a kind of great and free service till we all get overly cozy, almost dazed and habitually responding to our stimuli. What Google did in the last ten years took others a century to even approach. Today, Google can be credited with a trillion dollar savings in time costs, by having information in seconds available to the global public. It is hard to imagine a life on this planet without it. Become a Google expert and find all the possible options to build your expansion strategies around its access and services. Ignore the sobbing in other media and advertising as they have run out of batteries. The introduction of new ideas, ranging from phone and gadgets to insurance and banking services, will create amazing shock waves and exciting opportunities to feel the global pulse in real time. Are you being Googled and if not do it yourself?

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Published On Tuesday, February 02, 2010
 
 
 

 
 
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