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Giovanni Pizzamiglio, Paolo Crespi, Riccardo Robustelli
Direct To Fabric Sales & Mktg Director,EMEAR & Americas;Commercial Director;Director respectively Epson Italy, For.Tex, Fratelli Robustelli
Time for digital to replace analogue is now
Epson, a leader in digital textile printing, For-Tex, a leader in dye, thickeners and textile pre and post-treatment product manufacturing, and Fratelli Robustelli, a company known for its textile printing engineering and production, have been partners for 15 years bringing together their expertise and competencies to provide a digital textile printing total solution. The three companies came together in 2003 with the first Monna Lisa, a production-line digital printer equipped with Epson piezo-electric inkjet technology. Ever since, they have together launched many cutting-edge solutions with their Monna Lisa series. Giovanni Pizzamiglio, direct to fabric sales & marketing director, EMEAR & Americas, Epson Italy, Paolo Crespi, commercial director, For.Tex, and Riccardo Robustelli, director, Fratelli Robustelli discuss the length and breadth of the digital textile printing space.
What is the size of the digital textile printing (DTP) sector? At what rate are these sectors growing? Which are your key markets for DTP?
Giovanni Pizzamiglio (GP): The textile printing industry is one of the biggest and most dynamic in the world. The DTP market alone is expected to grow worldwide at an annual rate of 25 per cent and the Future of DTP to 2021 report values this global market at €1.17 billion in 2016 with an annual growth forecast of 12.3 per cent for 2016-2021. Originally created to speed up production times and reduce pattern book production costs, in 20 years DTP has taken a leading role in the design and production of printed fabrics. There is a consensus that inkjet printing is the future of textile printing so that in the fashion industry-particularly sensitive to versatility, speed and customisation-an ever-increasing amount of printed fabrics is realised using inkjet technology. The advantages are not only economical and practical, but also ecological. The sustainability aspects have found a powerful ally in DTP. Besides the apparel segment, with its wide spectrum of applications (fashion, fast fashion, sportswear, T-shirt), home textile and interior decoration are rapidly expanding segments. In addition, another interesting area of development is one of accessories, often coordinated with garments.
Markets like India are sensitive to the cost of printing. What is your strategy to cater to such markets and what are the specific technologies developed for these markets?
GP: Many printers are confused about the meaning of the cost of printing. In our history, we have proven to market that the cost of printing is not simply the investment for a digital printer or cost of one litre of ink. The cost of printing is instead the combination of efficiency, productivity, reduction of waste, prompt service and reliability.
Epson is one of the few companies that controls all elemental parts of an industrial textile printing solution. Our solution combines Robustelli's high-end manufacturing, with Epson proprietary print head technology and For.Tex's knowledge for dyes, inks and chemicals for fabric pre/post treatment. This is available "ready to use" to our customers, without the need for them to spend money and time to identify a solution suitable for their needs. Moreover, the quality of the printed result is key in calculating the cost of printing: higher quality gives the possibility to offer something beyond the average, which is normally priced higher. This is an excellent way to help our customers position themselves not only in the most aggressive price markets but in all different segments.
What product categories do For.Tex and Fratelli Robustelli specialise in?
Paolo Crespi (PC): Founded in 1986, For.Tex specialises in the sales of textile printing inks and in the manufacture and sale of essential treatment agents used in the textile printing processes. Thanks to For.Tex's expertise in the ink sector, the acquisition in 2015 strengthened Epson's DTP business, widening a strong know-how across the entire textile printing process, from strategy and design through manufacturing and sales.
Riccardo Robustelli (RR): Fratelli Robustelli is located in Como, the heart of the Italian and European high-quality textile industry, and specialises in the development, manufacturing and sale of digital inkjet textile printers-Monna Lisa series. The series is a result of our expertise in the textiles market together with Epson's high-quality printing technology.
The Monna Lisa brand includes a series of digital printers for all types of textile printing and inkjet printing. Easy to set up and compatible with all the most used graphic systems (Cad, Rip, etc), Monna Lisa is available in different models and configurations: format, number of print heads and different types of dyes (Genesta brand) allow to use Monna Lisa for all textile fibres, paper fibres, leather and other materials that can be printed using inkjet technology.
Also, the possibility to configure the printer with different sets of print heads, allows using Monna Lisa in all phases of the production process, from sampling to mass production.