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Adidas Outdoor debuts new outdoor apparel line
08
Jan '18
Courtesy: Outdoor Retailer
Courtesy: Outdoor Retailer
Adidas Outdoor, the athletic brand for performance outdoor apparel, footwear, and accessories, has announced the debut of an expanded Parley for the Oceans apparel line with performance outerwear for men and women. The line will be on display at Outdoor Retailer Snow Show 2018, to be held from January 25 to 28, 2018, in Denver, Colorado, in booth #42069-UL.

The brand will introduce next generation design and innovation with variations on traditional baffles for increased warmth and protection and pair unlikely textiles and stylings for hybrid looks.

Greg Thomsen, managing director, Adidas Outdoor said, “The expansion to performance outerwear with Parley for the Oceans is a natural progression. The Parley styles blend well with the rest of the collection, as the lines between fashion and function continue to blur. Consumers want apparel that not only functions, but looks great. The fall/winter 2018 line looks great on a winter hike or a five-city block trek.”

Parley jackets and parkas feature recycled polyester fibre made from reclaimed ocean plastic and Climaproof, the Adidas’ proprietary waterproof breathable technology providing protection and comfort in wind, rain, or snow. Styles include the men and women’s Parley 3-Layer Jacket and Swift Parley 2-Layer; and the women’s only style, the Clima Parley Parka.

Adidas entered a partnership with Parley for the Oceans in 2015, an environmental organisation and collaboration network that raises awareness for the beauty and fragility of the oceans, and implements comprehensive strategies to end ocean plastic pollution.

Adidas Outdoor fall/winter 2018 turns to urban fashion for design inspiration. Minimalist styling, matte fabrication, and fashion colour ways make their appearance in much of the collection, while hybrid combinations provide greater function and fashion-forward silhouettes. (GK)

Fibre2Fashion News Desk – India


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