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Adidas unveils Clean Classics sustainable footwear
04 Sep '20
3 min read
Pic: Adidas Group
Adidas Originals has launched Clean Classics, a new range sustainable footwear made up of vegan and recycled materials. The new range of court classics is redesigned to reduce the brand’s impact on the environment. At the core of this pledge is Primegreen; a series of high- performance materials containing a minimum of 50 per cent recycled content.
Primegreen and the Clean Classics collection act to challenge production conventions, using 70 per cent recycled materials for the uppers, as well as renewable and reclaimed rubber for the soles. The resulting sneakers are vegan, in an effort to reduce our use of virgin materials and our impact on the environment. By re-thinking pattern cutting, the Clean Classics collection not only reduces unnecessary waste, but also creates distinctive, new cuts and details, according to a press release by Adidas Originals.
Clean Classics includes the Superstar, Stan Smith, Continental 80, Top Ten, SC Premiere, Supercourt, and Superstar Bold, all of which are remade for 2020. Adidas Originals’ Clean Classics pays homage to the brand’s heritage creating white leather sports shoes, with a new pledge of responsibility that shows Adidas’ commitment to ending plastic waste.
The truth is that these shoes alone will not save the planet - a claim which appears in the design language of the collection, via stylistic handwriting - however Clean Classics remains a commitment to continuous innovation in the field of sustainability.
Special Clean Classics emblems can be found throughout, as a reminder of the brand’s commitment. The composite nature of the sole creates a bricolage effect of colour flecks throughout. Leaving the clean white upper’s mostly unadorned, pops of colour can be found on the laces and stylistic text.
The soles are made from a more sustainable compound of 90 per cent natural rubber and 10 per cent recycled rubber. Natural rubber is a renewable resource, tapped from rubber trees. Sockliners are made either from recycled OrthoLite (15 per cent recycled OrthoLite, 6 per cent bio-oil, and 5 per cent recycled rubber) or cork, a renewable material, recyclable and non-toxic.
The laces are made from paper. They have used leftover stock of our box material, no longer useable because of changes or mistakes in the print, to create Clean Classics packaging. The boxes will be cut efficiently, creating random print patterns that differ from box to box. Bloom Foam is made using algae-harvesting technology that helps to keep our lakes clean and promotes clean water.
Primegreen and the Clean Classics collection act to challenge production conventions, using 70 per cent recycled materials for the uppers, as well as renewable and reclaimed rubber for the soles. The resulting sneakers are vegan, in an effort to reduce our use of virgin materials and our impact on the environment. By re-thinking pattern cutting, the Clean Classics collection not only reduces unnecessary waste, but also creates distinctive, new cuts and details, according to a press release by Adidas Originals.
Clean Classics includes the Superstar, Stan Smith, Continental 80, Top Ten, SC Premiere, Supercourt, and Superstar Bold, all of which are remade for 2020. Adidas Originals’ Clean Classics pays homage to the brand’s heritage creating white leather sports shoes, with a new pledge of responsibility that shows Adidas’ commitment to ending plastic waste.
The truth is that these shoes alone will not save the planet - a claim which appears in the design language of the collection, via stylistic handwriting - however Clean Classics remains a commitment to continuous innovation in the field of sustainability.
Special Clean Classics emblems can be found throughout, as a reminder of the brand’s commitment. The composite nature of the sole creates a bricolage effect of colour flecks throughout. Leaving the clean white upper’s mostly unadorned, pops of colour can be found on the laces and stylistic text.
The soles are made from a more sustainable compound of 90 per cent natural rubber and 10 per cent recycled rubber. Natural rubber is a renewable resource, tapped from rubber trees. Sockliners are made either from recycled OrthoLite (15 per cent recycled OrthoLite, 6 per cent bio-oil, and 5 per cent recycled rubber) or cork, a renewable material, recyclable and non-toxic.
The laces are made from paper. They have used leftover stock of our box material, no longer useable because of changes or mistakes in the print, to create Clean Classics packaging. The boxes will be cut efficiently, creating random print patterns that differ from box to box. Bloom Foam is made using algae-harvesting technology that helps to keep our lakes clean and promotes clean water.
Fibre2Fashion News Desk (GK)
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