Destination XL Group, the leading retailer of men's XL apparel, employs technical designers and quality assurance experts, besides putting the apparel through a series of rigorous testing well beyond industry standards to provide XL guys with the perfect fit. With the realisation, that no two men are built alike, the group focuses on setting high standards.
“We serve a variety of men with a variety of builds,” said Angela Chan, who is senior vice president, chief sourcing officer, and heads up Global Business Development at Destination XL Group. “There’s no secret sauce – it comes down to understanding our customers and recognising that a cookie-cutter approach to fitting them is not going to work.”Destination XL Group, the leading retailer of men's XL apparel, employs technical designers and quality assurance experts, besides putting the apparel through a series of rigorous testing well beyond industry standards to provide XL guys with the perfect fit. With the realization, that no two men are built alike, the group focuses on setting high standards.#
Whether a guy is five feet and five inches with a stockier frame or six feet and six inches with an athletic build, the challenge is to fit them both properly, so they look and feel great. This is where the higher standards come into play. DXL Men’s Apparel employs a team of technical designers and quality assurance experts who dedicate themselves every day to providing XL guys with the perfect fit. Through a series of rigorous testing well beyond industry standards, the team goes back and forth to the drawing board until they’ve created the most comfortable and perfect fit imaginable.
From “test fitting” that incorporates real men wearing, washing, and putting the clothing through their daily lives, to “lab testing” that focuses on everything from technical properties such as yarn and seam strength, sustainability of dyes, fabric resilience, and shape retention, the process is stringent and ever-evolving. Everything DXL produces is tested – from underwear to high-end designer suits, and anything in between. The feedback DXL has received from its fit models has been extremely positive. They have found that the products fit them better than other retailers’ clothes, without excess material, and in higher quality fabrics that help the clothes look more stylish and fit more comfortably.
“There’s a science to it,” says Chan. “Most retailers grade at a regular size extension, whereas we specialise in fitting the bigger and taller frame. We don’t simply do fit – we do fit right.”
DXL Men’s Apparel recognises the opportunity to serve this previously under-served market. Whether these guys are receiving personalised service in one of DXL’s nationwide stores or shopping the latest looks online at DestinationXL.com, they’ll be given the ultimate in quality, service, and a perfect fit every time. (SV)
Fibre2Fashion News Desk – India
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