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Nike gets DJ van Hameren as VP, chief marketing officer
23 Jan '18
2 min read
Courtesy: Nike
Nike, the leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for sports and fitness activities, has appointed Dirk-Jan van Hameren as VP, chief marketing officer. Van Hameren will lead Nike’s Global Marketing organisation to authentically connect with every consumer who interacts with the Nike brand.
Van Hameren will succeed Greg Hoffman, who has been appointed VP, Global Brand Creative and Marketing Innovation, responsible for leading Brand Communications, Brand Design, Advanced Concepts and Digital Marketing Innovation, as well as Global Brand Imaging, Events Marketing and Creative Operations.
Van Hameren, a 25-year veteran of Nike, most recently served as VP, GM of Nike Sportswear, a role in which he and his team led a complete offense against Nike’s Sportswear business, driving strong consumer connections through iconic styles like Air Max and Air Force 1, and innovations like Tech Fleece apparel. They added more than $3 billion in revenue under his leadership.
His prior roles included VP, Brand Management for Western Europe; GM, Nike ID; Global Brand Initiatives Director, and Director of Brand Events.
Prior to joining Nike, van Hameren graduated from Utrecht Business School with a Bachelor’s degree in Business Management. He will report to Trevor Edwards, president of the Nike Brand.
With more than 20 years of experience at Nike, Hoffman will focus in his new role on creative storytelling, brand design and experiences that drive separation and distinction in the marketplace. Hoffman will report to van Hameren. (SV)
Van Hameren will succeed Greg Hoffman, who has been appointed VP, Global Brand Creative and Marketing Innovation, responsible for leading Brand Communications, Brand Design, Advanced Concepts and Digital Marketing Innovation, as well as Global Brand Imaging, Events Marketing and Creative Operations.
Van Hameren, a 25-year veteran of Nike, most recently served as VP, GM of Nike Sportswear, a role in which he and his team led a complete offense against Nike’s Sportswear business, driving strong consumer connections through iconic styles like Air Max and Air Force 1, and innovations like Tech Fleece apparel. They added more than $3 billion in revenue under his leadership.
His prior roles included VP, Brand Management for Western Europe; GM, Nike ID; Global Brand Initiatives Director, and Director of Brand Events.
Prior to joining Nike, van Hameren graduated from Utrecht Business School with a Bachelor’s degree in Business Management. He will report to Trevor Edwards, president of the Nike Brand.
With more than 20 years of experience at Nike, Hoffman will focus in his new role on creative storytelling, brand design and experiences that drive separation and distinction in the marketplace. Hoffman will report to van Hameren. (SV)
Fibre2Fashion News Desk – India
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