Snapdeal acquires TargetingMantra

06 May '16

2 min read

E-commerce player Snapdeal has announced that it has acquired TargetingMantra, a move that will help the company enhance personalisation of shopping experience of customers.

Snapdeal did not disclose the monetary terms of the deal.

TargetingMantra specialises in the field management of customer life cycle through personalisation, targeting and big data analytics.

Founded by former Amazon executive Saurabh Nangia and management consultant Rahul Singh in March 2013, TargetingMantra has offices in Palo Alto and Gurgaon.

Its solutions help increase conversion rates through intuitive product discovery, recommendations and channel selection.

"At Snapdeal, TargetingMantra's team will further the on-going initiative to build the customer experience engine, which will personalise shopping experiences for customers," Snapdeal said in a statement.

Rohit Bansal, co-founder of Snapdeal said the company is always on the lookout for talented teams that come with complementing tech skills.

"Personalisation is a key piece which helps consumers discover and transact in a fast, frictionless and intuitive manner. The TargetingMantra team comes with valuable experience in driving superior customer experience through machine learning," he added.

The latest acquisition is part of Snapdeal's strategy to take on rivals Flipkart and Amazon in the booming Indian e-commerce industry. (SH)

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