Home / Knowledge / News / Apparel/Garments / Adidas to focus on speed, key cities and open source
Adidas to focus on speed, key cities and open source
20
Jul '16
Courtesy: Adidas
Courtesy: Adidas
Global sporting goods leader, adidas has launched a new initiative 'Speed Factory' to actualise its 2020 business plans based on its three keywords or strategic choices: Speed, key cities and open source – and stay ahead in the race.

Describing the 'Speed Factory' initiative as 'industry-changing', the Group claimed it would be a game changer and herald a new era in footwear creation with the inauguration of its two new facilities in Germany and United States next year.

The new 'Speed Factory' facility is all set to go commercial in Germany and will begin large-scale production in mid-2017 while the second such facility in the US at the end of next year will bring the total annual capacity up to 1 million pairs, with further acceleration of the rollout possible for the years thereafter, the company said in a status update report on its 2020 strategic business plan.

With 'Speed Factory', we are challenging conventions and disrupting the status quo of our industry," said Gerd Manz, Vice President Technology Innovation. "The consumers of today live in a constantly changing world. This shapes their behaviour and expectations. They demand newness and immediacy without compromise.

'Speed Factory' will allow us to fulfil the consumer's demand for speed, aesthetics and performance better than ever before and better than anyone else," Manz recently told investors at the company headquarters in Herzogenaurach, Germany while updating them on the status of the 2020 business plan, introduced in March 2015.

Based on what adidas calls its 'strategic choices' of speed, key cities and open source, 'Speed factory's flexible model challenges the idea of centralised production and makes product close to where the consumer is.

It opens doors to creation of product completely unique to the fit and functional needs of consumers, through a combination of the craft of shoemaking and cutting-edge technology.

Detailing its ambitions on 'speed' strategic choice, the release said that the adidas Group will ensure that consumers always find fresh and desirable products at any given place and point in time. By re-shaping its entire business model end-to-end, from range planning to product creation, sourcing, supply chain, go-to-market and sales, the adidas Group expects to significantly improve its speed-to-market.

As part of these efforts, the Group would significantly enhance its capabilities to reproduce seasonal best-sellers to fulfil higher consumer demand (Planned Responsiveness) and improve its ability to create or capture the latest industry trends (In-Season Creation).

In addition, the company will expand its programmes for products that are replenished on a constant basis to ensure the most iconic and desired products are permanently available and 'Never Out of Stock'.


Must ReadView All

Pakistan govt notifies 50% duty drawback on exports

Textiles | On 21st Oct 2017

Pakistan govt notifies 50% duty drawback on exports

The Pakistan government has notified the ‘Duty Drawback of Taxes...

Ghana sets up task force to clamp down on textile piracy

Textiles | On 21st Oct 2017

Ghana sets up task force to clamp down on textile piracy

Ghana’s ministry of trade and industry has set up a taskforce to...

Courtesy: Coach

Fashion | On 21st Oct 2017

US company Coach to change name to Tapestry from Oct 31

Coach Inc., a New York-based house of modern luxury accessories and...

Interviews View All

Jurgen Gauger
Spreadshirt

‘Buying crowdsourced or creative designs are much more appealing to the...

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
76.8%
No
13.0%
Skip
10.1%

Total Votes: 69

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.3%
No
27.5%
Skip
10.1%

Total Votes: 69

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
85.5%
No
10.1%
Skip
4.3%

Total Votes: 69

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
75.4%
No
11.6%
Skip
13.0%

Total Votes: 69


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search