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Amazon unveils three more global brands in India
May '16
E-commerce major Amazon which is closing the gap with market leader Flipkart in India, has announced the launch of three more international brands in the country.

Through these partnerships, Amazon.in has become the first online store in India to offer a wide selection of merchandise from Bjorn Borg, Drunknmunky and Rockland luggage across the country. The store will also be launching a selection from the iconic brand Replay soon. Consumers can now shop from over 4,000 selections from close to 20 international brands on Amazon.in.

Bjorn Borg, a Swedish brand that has stores in seven European countries, forays into India on Amazon.in with the launch of the brand's latest leather sneakers' selection ranging from INR 5999-7999. Drunknmunky, a popular fashion brand, also debuts in India only on Amazon.in with a selection of the brand's running shoes and vibrant sneakers for both men and women ranging from Rs 3999-Rs 6999.

In the luggage store, Rockland, a popular US brand known for luggage sets, sets its foot in the Indian market with the launch of their eclectic collection on Amazon.in.

Amazon Fashion store will also sell famous Italian brand Replay, a name synonymous with jeans for more than 30 years. The brand offers close to 300 styles with a collection of T-shirts, shirts, jeans, and footwear on Amazon.in.

Mayank Shivam, Category Leader, Amazon Fashion, India, said: "It gives us immense pleasure to further enhance our fashion portfolio by launching an exciting line-up of these international premium brands. We have also expanded our fashion store offerings from 5,000 brands to over 11,000 brands with two million fashion products in a short span of a year.”

Commenting on the debut launch of the brand on Amazon.in, a Drunknmunky spokesperson said: “We are delighted to launch the brand online in order to provide maximum possible reach while our brand is presented in the best possible environment on Amazon.in.” (SH)

Fibre2Fashion News Desk – India

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