Burberry collaborates with Twitch for its show

21 Sep '20

2 min read

Pic: Burberry

Burberry, global luxury brand, has collaborated with live video streaming service Twitch for its Burberry Spring/Summer 2021 show which will be live streamed on September 17 on Burberry’s Twitch account. The show, set in the British outdoors, will use Twitch’s Squad Stream functionality, with Burberry hosts live streaming the show in one window.

This will provide virtual guests with the ability to view multiple perspectives of the show at once and converse through Twitch’s chat function, creating a personal, inclusive experience.

At the frontier of live entertainment, Twitch has evolved beyond its roots in online gaming to feature content spanning a broad spectrum of interests, including music and art. Through collaboration with Twitch, Burberry intends to continually engage with its community through curated content and experiences.

“Burberry has always been a brand of firsts and partnering with Twitch continues this legacy. Twitch unlocks an exciting new space where our Burberry community can be digitally transported to feel like they have a virtual seat at our live show. It is an interactive experience where guests can connect with both our brand and each other whilst personalising their viewing journey,” Rod Manley, chief marketing officer at Burberry, said.

“Burberry has embraced the full potential of Twitch in this collaboration to create a truly live, interactive, never to be repeated experience. There is great overlap between the Twitch and Burberry superfans, creating a hugely impactful synergy between the two brands,” Adam Harris, global head, Brand Partnerships Studio at Twitch, said.

Fibre2Fashion News Desk (SV)

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