Home / Knowledge / News / Apparel/Garments / Columbia promotes David M. Brulé as Canadian subsidiary GM
Columbia promotes David M. Brulé as Canadian subsidiary GM
Sep '15
Columbia Sportswear Company, a leader in global active lifestyle apparel, has promoted Mr. David M. Brulé as general manager of the company's wholly owned Canadian subsidiary, based in London, Ontario, Canada, effective immediately.

Mr. Brulé will be responsible for partnering with Columbia Sportswear Company's brand leaders to advance and execute sales, distribution, and marketing strategies in Canada, where Columbia's brands are sold to approximately 1,000 wholesale customers and directly to consumers through owned outlet stores and ecommerce sites.

Brulé has served as interim general manager and director of the company's Canadian retail operations for the past year, and previously served as director of operations from 2009 to 2011. In addition to his career at Columbia, Dave was the senior vice president of Green Earth Stores, Ltd. and served for 11 years as director of retail for Reebok Canada, Inc. In each of those roles, he led the development and successful execution of profitable retail and marketing strategies that drove profitable growth, according to a press release.

Russ Hopcus, Columbia Sportswear's senior vice president of North American sales said, “We are fortunate to have someone of Dave's character and experience to lead our Canadian team. He has a deep knowledge of the Canadian market, strong relationships with our key customers, and the full support of our corporate leadership team.”

Brulé said, “I feel privileged to have the opportunity to expand the Canadian market for Columbia Sportswear Company and look forward to continuing to work with my Canadian teammates to connect active people with their passions.”

Brulé succeeds Dave Van Trigt, who served as the company's general manager of Canada from 2012. (GK)

Fibre2Fashion News Desk – India

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