Home / Knowledge / News / Apparel/Garments / Cordura expands apparel product portfolio in Japan
Cordura expands apparel product portfolio in Japan
21
Jan '16
Cordura is gearing up to expand its durable product portfolio in Japan with the introduction of new Cordura apparel fabric offerings tailor-made for the growing active, outdoor, and urban lifestyle segments.

“Cordura has a rich history within the Japanese market, especially in the bag and pack segments where durability and fashion have been valued for decades,” global Cordura brand and marketing director, Cindy McNaull said.

“Likewise, today's Japanese style-savvy consumers provide much inspiration for our innovation pipeline and we look forward to introducing our latest Cordura Fashion x Function Apparel Collection,” she added.

According to a Cordura press release, Takashi Kawasaki, the market development manager, will lead the efforts by working with sales, marketing and technical teams to drive new innovation and branding strategies.

The brand will launch Cordura AFT, Canvas, Denim, Naturalle, Soft Comfort Knits, Ultralite and Cordura Combat Wool fabric technologies.

“Ideally suited for inner layer and next-to-skin garments or for outer layer shells, the collection offers customers a vast array of performance driven, versatile and trend-conscious styling options,” Cordura said.

Cordura AFT fabric is a highly breathable collection of knit constructions with enhanced abrasion and tear strength, commonly used in adventure footwear and available in a wide selection of mesh, knit, and laminated constructions.

As per the brand, the Cordura Canvas fabric can take the punishment that accompanies a lifestyle of living on the edge, while also providing long lasting comfort based on its construction of cotton and nylon 6.6 fibre.

The Cordura Denim fabric is an intimate blend of cotton and Invista's high strength T420 nylon 6.6 fibre technology, delivering four times greater abrasion resistance than that of equivalent weight cotton denims.

Cordura Naturalle fabrics provide a natural, cotton-like appearance and touch without sacrificing durable, long-lasting yet stylishly comfortable performance.

“The expansive portfolio consists of plain, rip-stop, dobby and double weaves, two and three layer laminates, and knits including circular, flat and warp constructions,” it stated.

While, Cordura fabrics combine the warmth and comfort of wool and the durability of nylon 6,6, to help combat life's battles and are appropriate for everyday lifestyle, outdoor, and adventure wear.

Cordura Ultralite fabric is light in weight but not in performance and provide style driven yet weight reduced durability to today's gear and apparel where optimal strength-to-weight ratio is critical. (AR)

Fibre2Fashion News Desk – India


Must ReadView All

Ghana makes tax stamp compulsory on imported textiles

Textiles | On 27th May 2018

Ghana makes tax stamp compulsory on imported textiles

To curb illegal imports, Ghanaian authorities will put a tax stamp on ...

Courtesy: Vishal Mega Mart

Apparel/Garments | On 27th May 2018

Partners Group, Kedaara Capital taking over VMM

Partners Group, a private markets investment manager, and Kedaara...

Courtesy: Deckers

Apparel/Garments | On 27th May 2018

Deckers Brands sales soar 8.4% in Q4FY18

Deckers Brands, a global leader in designing, marketing and...

Interviews View All

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Nishank Patel
Shri Dinesh Mills Limited

Broad range of fabrics will sell well this financial year

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search