News Flash

German brand Puma launches Easy Rider Vintage in fresh colourways

16 May '24

2 min read

Pic: Puma

Insights

PUMA reintroduces the iconic 1970s Easy Rider as the Easy Rider Vintage, featuring new colourways such as Archive Green, Royal Blue, and PUMA Red.
Set to launch in the US on May 15, 2024, and globally on June 6, this release is part of the "Rewrite the Classics" series, aimed at celebrating and refreshing PUMA's timeless designs for a new generation.

A retro running silhouette that truly embodies a classic era of footwear design, the iconic Easy Rider touches down for the new season. Rooted in running, the OG Easy Rider has undergone an evolution. In 2024, it’s ready to be remixed and reinterpreted by a new generation.

After revolutionizing the jogging craze of the 1970s thanks to its innovative shock-absorbing outsole, the Easy Rider was later adopted by football casuals, becoming a staple of terrace culture.

In this new chapter of the Easy Rider, PUMA introduces the Easy Rider Vintage in a fresh range of clean colorways designed for every day and everyone. Comprising fine mesh and suede with a contrasting white Formstrip, the tonal color schemes include Archive Green, Royal Blue, and PUMA Red tones.

The accompanying visuals show the Easy Rider Vintage in a modern cityscape, where the street is the new track, and the city is the new field.

With this new release, PUMA inaugurates the new Rewrite the Classics series, dedicated to celebrating PUMA’s classics and bringing them into a new generation. Inspired by the idea of "Forever Never Stays the Same", the series will continue with additional releases of PUMA classics such as the Palermo and Suede XL in the upcoming month.

New colorways of the PUMA Easy Rider are available starting May 15, 2024, in the US and globally starting June 6, 2024, from PUMA.com, PUMA flagship stores, and selected PUMA retailers.