IAAI hosts intimates seminar on Russian market

01 Apr '16

3 min read

The Intimate Apparel Association of India (IAAI) recently organised an interactive seminar on possible trade opportunities in Russia.

The seminar was divided into three broad segments, which included the scope and opportunities the Russian market offers, sharing of knowledge about various product trends and understanding of logistics of export and trade.

In a press release, IAAI said it puts in consistent efforts and vision towards improving the standard and exposure of the intimate apparel industry.

“Apart from these, we have been also working towards, identifying newer market opportunities and feasibility in India and globally,” IAAI added in the press release.

According to discussions in the seminar, of the total lingerie imported in Russia, 60 per cent comprises of the socks, stockings and tights segment.

While, 20 per cent includes the bras and corsets segments and the rest 20 per cent covers the various other innerwear variants.

“However, imports from India are at only 2 per cent in 2015, bringing light for a potential market, to expand exports, other than European and American continents,” the discussions observed.

Various factors of mindset and government policies were also discussed and it was also found that interesting insights towards consumer behaviour was quite similar to the Indian consumer consumption pattern.

The patter was widely dependent on comfort and fit and was the primary concern, with style and price being the secondary concern and brand being a tertiary concern.

“From a perspective of the industry contrary to India, they have well organised wholesale markets and typically follow the cash and carry format of business,” the press release noted.

IAAI president Rakesh Grover said, “This initiative has helped in understanding the entry options of private labels manufacturing for leading brands.”

“It also helped in enhancing supply of unbranded product in wholesale markets, launch of global brands and also setting up manufacturing facilities in Russia for our Indian manufacturers and brands,” Grover too added.

The next step will be participation in a trade event to be held in September 2016 in Russia, and IAAI will reach out to various brands and manufacturers based out of India.

IAAI is the apex body striving to bring more success and development to the intimate apparel industry of India; to raise and improve the standard of manufacturing, distribution and retailing of intimate apparel products.

IAAI has been organising and participating in trade fairs, exhibitions and shows for the promotion of intimate apparels in India and all parts of the world. (AR)

Fibre2Fashion News Desk – India

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