Online sales of Roadster have increased after the first offline store was launched, Narayanan said at the launch of the second Roadster store in Bengaluru.

This increase in sales has come from pin codes around the store and not from any other part of the city, a news agency report quoted him as saying.

The Flipkart-owned company hopes to end the current fiscal at $1.9 billion gross merchandise value run rate, up from $1.2 billion for fiscal 2018, because of private labels and offline expansion.

The company is in the process of integrating warehouse inventory with store inventory for its in-house brands as well as other brands to provide customers a seamless online-to-offline experience and boost sales, he said.

Analysts say Myntra’s three-year-old private label business has been growing strongly and accounts for about a fourth of its overall revenue. (DS)

Fibre2Fashion News Desk – India