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Indifi to finance Shopclues' sellers
Mar '16
Indifi Technologies has announced that it has tied up with e-commerce player Shopclues in a bid to boost business capabilities of the latter's associate sellers. Indifi Technologies is an SME funding enabler in India.

According to the agreement, Indifi will provide working capital to merchants trading on Shopclues, through its extensive lender base.

The financing aid will enable these sellers to maintain their product inventory and scale up their businesses more rapidly. It is a threefold association that not only boosts Indifi's industry outreach but also magnifies the commercial capacity of both Shopclues and its sellers.

"Indifi is committed to solving the credit access issues faced by small businesses across sectors in India. Our partnership with Shopclues creates a seamless platform for ecommerce sellers, as well as the data infrastructure to enable strong credit quality for lenders," said Indifi Technologies Co-founder and CEO, Alok Mittal.

Radhika Aggarwal, Co-founder and CBO, Shopclues said, "The association with Indifi will help the Capital Wings initiative of ShopClues offer loans to its partners and help them boost their business."

"ShopClues has a seller base of over 3,50,000 SME retailers who can benefit tremendously with the ready access to debt financing that our association with Indifi will provide them. Indifi Technologies and Shopclues are a perfect synergistic match in our shared endeavor to enhance the business capabilities of India's vibrant SME sector," Aggarwal added.

The partnership with Shopclues means that Indifi now has a presence in four different segments such as travel, transportation, retail sector, and e-commerce. (SH)

Fibre2Fashion News Desk – India

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