Home / Knowledge / News / Apparel/Garments / Levi Strauss applies for permission for direct retail
Levi Strauss applies for permission for direct retail
13
Apr '16
Courtesy: Levi Strauss & Co
Courtesy: Levi Strauss & Co
Denim major Levi Strauss & Co has sought the government's permission for converting its existing local wholesale entities into retail. It joins a list of foreign brands that want to capitalise on policy liberalisation in India.

The website of the Department of Industrial Policy and Promotion (DIPP), the nodal agency for foreign direct investment in India, shows that the American company filed an application on April 11, seeking approval for its existing wholesale entities to engage in direct retailing and e-commerce.

Levi Strauss is the latest foreign company to seek permission for direct retailing and e-commerce. Apparel and casual wear brands that had applied ahead of Levis Strauss include Pepe Jeans, Adidas and Puma. Pepe is looking at setting up large format, company-owned stores, while Puma plans to operate its own e-commerce portal.

In November 2015, the government relaxed the rules for FDI in retail, permitting manufacturers to sell their products through wholesale, retail and e-commerce channel as well. (SH)

Fibre2Fashion News Desk – India


Must ReadView All

Apparel/Garments | On 25th Jun 2017

Half of 7,000 new apparel online each day target women

Adobe has released its first Digital Price Index for apparels,...

Textiles | On 25th Jun 2017

First Insight, Chico's FAS enter partnership

First Insight, a technology company transforming how retailers make...

Apparel/Garments | On 25th Jun 2017

Expand changing use of social and web resources

With over 400 million impressions to date and web traffic of over two ...

Interviews View All

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search