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Macy's.com gives customers access to worldwide designers
Sep '15
US apparel retailer Macy's has collaborated with online fashion tech start-up company Nineteenth Amendment for its online portal, macys.com.

Macy's shoppers who will have the opportunity to purchase garments made on demand in the USA from more than 300 worldwide designers connected to Nineteenth Amendment.

“This alliance is the result of Macy's mentoring of the fashion tech start-up as part of the inaugural New York Fashion Tech Lab in 2014,” Macy's said in a press release.

Nineteenth Amendment curates a collection of vetted designers from around the globe and presents their collections in 19-day pre-sales on nineteenthamendment.com.

Once the collections are sold, they are put into production, allowing designers to directly sell their pieces to individual shoppers, who will receive a custom-made garment and produced in a limited quantity.

“What Nineteenth Amendment provides to independent designers is a risk-free way to come to market,” said Terry Lundgren, Macy's, Inc. chairman and chief executive officer.

“This innovative concept gives customers a made-to-order product and a great shopping experience, while in turn helping new fashion talent find and build an audience, piece by piece,” Lundgren added.

“We are excited to give macys.com customers the opportunity to connect with the design stars of tomorrow while they shop for unique limited-edition apparel,” he informed.

“Our mission is to launch the next designer by giving independent talent around the world an inventory-less business model built for the digital age,” said Nineteenth Amendment co-founder Amanda Curtis.

“This collaboration is a testament to Macy's commitment to pushing fashion forward while giving macys.com customers the opportunity to discover and support independent designers,” Curtis too added.

This exclusive relationship with Nineteenth Amendment will give millions of shoppers who visit macys.com every day the opportunity to browse hard-to-find independent designer collections.

“Looking to the future, macys.com will have the ability to provide its customers with exclusive first look access to purchase pieces from specially curated designers and collections,” the retailer informed.

Both companies began working together as part of the NY Fashion Tech Lab, a fashion business accelerator put together by Partnership Fund for New York City, Springboard Enterprises and fashion retailers, including Macy's.

The focus of the Lab is to target early stage companies that have developed innovations at the intersection of fashion, retail and technology.

Macy's and Nineteenth Amendment were both participants in the first class of the Lab during the summer of 2014.

Macy's executives chose to mentor the Nineteenth Amendment team for three months and this collaboration resulted in a relationship that will broaden the reach of Macy's online store into the emerging designer landscape. (AR)

Fibre2Fashion News Desk – India

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