We believe in the power of helping and empowering women
Siddhaarth Oberoi Shirts aka SOS is a dedicated division of Sanskriti Pvt Ltd with a mission to change the status quo of everyday wear – shirts. Born with an idea to transform shirts into wearable art, the brand lets customers choose from a varied creative assemblage that would perfectly express the mood for every occasion. In an interview with Fibre2Fashion, Founder Siddhaarth Oberoi speaks elaborately on the fashion industry, e-commerce platforms, sustainable practices, influence of social media, and much more.
What are the key factors currently driving growth and innovation in the fashion industry, particularly in the shirt segment?
The fashion industry, including the shirt segment, is experiencing growth and innovation driven by several key factors:
1. Sustainability and Ethical Practices: Consumers are increasingly conscious of the environmental impact of the fashion industry and are demanding more sustainable and ethically produced garments. This has led to the rise of eco-friendly materials, such as organic cotton and recycled fabrics, as well as ethical manufacturing practices.
2. Digital Transformation: The digital age has revolutionised the fashion industry, with e-commerce platforms allowing brands to reach a global audience. Online shopping, social media, and influencer marketing have become essential in promoting and selling fashion products, including shirts.
3. Personalisation and Customisation: Customers today seek unique and personalised experiences. Brands that offer customisation options, such as made-to-measure shirts or personalised embroidery, cater to this demand and provide a more personalised and exclusive product.
4. Technological Advancements: Innovative technologies like 3D printing, augmented reality (AR), and virtual reality (VR) are being utilised in various aspects of the fashion industry. In the shirt segment, these technologies can enable virtual try-on experiences, improved design processes, and faster production.
5. Collaborations and Limited Editions: Collaborations between fashion brands and influencers, celebrities, or other brands have gained popularity. Limited edition releases and exclusive partnerships create buzz, drive demand, and offer customers unique shirt designs and styles.
6. Fashion Tech Integration: The integration of technology into fashion products is a growing trend. Smart fabrics, wearable technology, and interactive features in shirts, such as temperature control or fitness tracking capabilities, are gaining traction, appealing to tech-savvy consumers.
7. Diverse and Inclusive Representation: The fashion industry is making strides in embracing diversity and inclusivity, which is reflected in the shirt segment. Brands are promoting body positivity, inclusivity in sizing, and representing a broader range of ethnicities, genders, and body types in their marketing campaigns and product offerings.
The brand SOS aligns with the mission to change the status quo of everyday wear ‘shirts’. With the growing consumer demand for ready-to-wear shirts, in particular, the embroidery work on SOS shirts showcases the brand’s commitment to Go forth and Be Fabulous!!!
Embroidery is a timeless and intricate art form that adds a touch of uniqueness and personality to each garment. SOS uses this modern taste of ready-to-wear and creates shirts that are not only stylish but also affordable to all the customers.
How has the rise of e-commerce platforms impacted the fashion industry, and what opportunities does it present for new and established brands?
The rise of e-commerce platforms has had a significant impact on the fashion industry, transforming the way consumers discover, shop, and engage with brands. It has opened up new opportunities for both new and established brands alike.
1. Increased Reach: E-commerce platforms have provided brands with a global reach, allowing them to connect with customers beyond their physical location. Brands can now reach a broader audience, expanding their customer base and increasing sales potential.
2. Direct-to-Consumer Model: E-commerce has facilitated the direct-to-consumer model, eliminating the need for intermediaries and enabling brands to have more control over their distribution and customer relationships. This has resulted in enhanced brand visibility, higher profit margins, and improved customer experiences.
3. Enhanced Customer Experience: Online shopping offers convenience, 24/7 accessibility, and personalised experiences. Brands can leverage data analytics and customer insights to provide personalised product recommendations, tailored promotions, and a seamless shopping journey, ultimately improving customer satisfaction and loyalty.
4. Agile and Responsive Operations: E-commerce allows brands to be agile and responsive to market demands. They can quickly introduce new collections, respond to trends, and gather real-time feedback from customers. This agility enables brands to adapt and innovate more effectively in a rapidly evolving fashion landscape.
5. Lower Barriers to Entry: E-commerce platforms have lowered the barriers to entry for new brands, providing a platform to showcase their products and compete with established players. Start-ups and independent designers can enter the market with relatively lower costs, bypassing the traditional brick-and-mortar setup.
6. Data-Driven Insights: E-commerce platforms generate a wealth of data, providing brands with valuable insights into customer preferences, purchasing patterns, and market trends. Brands can utilise this data to inform product development, marketing strategies, and inventory management, leading to more informed decision-making.
Overall, the rise of e-commerce presents opportunities for brands to reach a wider audience, optimise operations, deliver personalised experiences, and gather valuable data. It empowers both new and established brands to thrive in a digital-first fashion landscape, fostering innovation and growth in the industry.
In what ways are fashion brands adapting to the increasing demand for sustainable and ethical practices in production and materials?
Fashion brands are increasingly recognising the importance of sustainable and ethical practices in response to the growing demand from consumers. Some of the ways in which fashion brands are adapting to these demands are:
1. Sustainable Materials: Brands are shifting towards the use of sustainable materials such as organic cotton, hemp, linen, recycled polyester, and innovative materials like Tencel or Piñatex (made from pineapple leaves). These materials have a lower environmental impact compared to conventional fabrics.
2. Ethical Supply Chains: Brands are focusing on transparency and accountability throughout their supply chains. They are partnering with suppliers and manufacturers that adhere to fair labour practices, ensure safe working conditions, and provide fair wages to workers.
3. Fair Trade and Certifications: Brands may seek Fair Trade certification or partner with organisations that promote fair trade practices. These certifications ensure that workers receive fair wages and that the production processes meet social and environmental standards.
4. Circular Fashion: Brands are adopting circular fashion principles to reduce waste and promote recycling and upcycling. This includes designing products with longevity in mind, implementing take-back programmes, and exploring innovative recycling methods.
5. Reduced Chemical Usage: Brands are reducing the use of harmful chemicals in production processes. They are adopting eco-friendly dyeing and printing techniques and exploring alternatives to toxic chemicals commonly used in fabric treatments.
6. Conscious Design and Manufacturing: Brands are embracing slow fashion principles by designing timeless and versatile pieces that can be worn for an extended period. They are focusing on quality craftsmanship and durability, discouraging fast-paced trends and disposable fashion.
7. Consumer Education and Engagement: Brands are actively engaging with consumers to raise awareness about sustainable and ethical practices. They share information about their supply chains, materials, and production processes, encouraging consumers to make informed and conscious choices.
8. Collaborations and Partnerships: Brands are collaborating with sustainability-focused organisations, designers, and influencers to amplify their message and promote sustainable fashion collectively.
These efforts reflect a broader industry shift towards more responsible practices, driven by consumer demand and the recognition of the need for a more sustainable and ethical fashion ecosystem.
How has the role of social media and influencers evolved in shaping fashion trends and consumer preferences?
The rise of social media and influencers has transformed the fashion landscape, making it more accessible, diverse, and consumer-centric. It has given individuals the power to shape trends, discover new brands, and express their personal style, while providing brands with new avenues to engage with their target audience and drive consumer preferences.
1. Trend Amplification: Social media platforms like Instagram, TikTok, and YouTube have become key channels for fashion inspiration. Influencers, fashion bloggers, and celebrities showcase their personal style, outfits, and collaborations, effectively amplifying trends and influencing their followers’ purchasing decisions.
2. Democratisation of Fashion: Social media has democratised the fashion industry, allowing individuals to become content creators and style influencers. Fashion enthusiasts can now share their unique perspectives, style tips, and outfit ideas, giving rise to a diverse range of fashion voices and aesthetics.
3. Instant Access to Fashion: Social media platforms provide instant access to fashion content and product information. Users can discover new brands, collections, and trends with just a few taps, allowing for quick and seamless exploration of different fashion options.
4. Influencer Partnerships: Brands collaborate with influencers to promote their products and reach a wider audience. Influencers provide authentic and relatable content, showcasing how to style and incorporate specific fashion items into everyday life. Their endorsements and recommendations carry significant weight and influence consumer purchasing decisions.
5. Real-Time Engagement: Social media platforms foster direct engagement between brands, influencers, and consumers. Users can interact with brands and influencers through comments, likes, direct messages, and live videos, creating a sense of community and fostering brand loyalty.
6. User-Generated Content: Social media encourages user-generated content, where consumers share their personal experiences and outfit combinations featuring specific fashion items. This content acts as social proof and helps prospective buyers make informed decisions.
7. Influencer-Driven Campaigns: Brands leverage influencers to create targeted and impactful marketing campaigns. These campaigns often involve sponsored posts, product collaborations, and influencer takeovers, allowing brands to tap into the influencer’s loyal and engaged audience.
8. Authenticity and Diversity: Social media has challenged traditional beauty standards and promoted inclusivity and diversity in fashion. Influencers from different backgrounds, body types, and styles showcase a range of fashion options, empowering consumers to embrace their individuality and find inspiration that resonates with them.
If we talk about our brand ‘SOS’, we have a dedicated department SMRD - SOS Market Research Development, which is constantly working to see the market trend and working at grass root level with our buyers. The team consists of four designers and is headed by me.
With the increasing popularity of personalisation and customisation in fashion, how are brands incorporating these elements to cater to the unique preferences of consumers?
Brands are incorporating personalisation and customisation elements in fashion to cater to the unique preferences of consumers in several ways:
1. Customisable Products: Brands offer options for consumers to customise various aspects of a product, such as selecting fabric, colour, pattern, or adding personalised embroidery or monograms. This allows customers to create garments that reflect their individual style and preferences.
2. Made-to-Order Services: Some brands offer made-to-order services where customers can have garments tailored to their specific measurements and preferences. This ensures a perfect fit and allows for personalised modifications, such as sleeve length, neckline, or silhouette adjustments.
3. Collaborative Design: Brands engage with customers in the design process by inviting them to provide input or vote on design options through online platforms or social media. This collaborative approach gives consumers a sense of ownership and involvement in the creation of the product.
4. DIY and Upcycling: Brands encourage consumers to personalise and customise their garments through do-it-yourself (DIY) techniques. This can involve providing DIY kits or tutorials to embellish or modify garments, as well as promoting upcycling and repurposing of old clothing to create unique pieces.
5. Virtual Try-On and Visualisation: Brands utilise technology to provide virtual try-on and visualisation tools, allowing customers to see how different design options or customisations will look on them before making a purchase. This enhances the shopping experience and helps customers make confident decisions.
6. Personal Styling Services: Brands offer personalised styling services where customers can consult with experts to curate outfits based on their preferences, body type, and occasion. This provides tailored recommendations and ensures that customers find garments that align with their unique style.
7. Interactive Online Platforms: Brands create interactive online platforms where customers can design and customise their garments in real-time, experimenting with different combinations and options. This provides a seamless and engaging user experience, making the customisation process enjoyable and accessible.
By incorporating personalisation and customisation elements, brands empower consumers to express their individuality and create garments that truly reflect their preferences. It enhances the overall customer experience, fosters a deeper connection between brands and consumers, and allows for a more sustainable and conscious approach to fashion by reducing waste and promoting long-lasting pieces.
What inspired you to start Siddhaarth Oberoi Shirts (SOS), and how did you get started in the fashion industry?
With a vision to transform shirts into wearable art, Siddhaarth Oberoi Shirts (SOS) offers a diverse and creative assemblage that perfectly captures the essence and mood for every occasion.
At SOS, we believe in empowering our customers to choose shirts that reflect their unique personality and style. Our collection is designed to be inclusive, catering to individuals who like to wear their heart on their sleeves. We believe in the power of self-expression and our brand, Proprio, encapsulates this philosophy – it’s all about embracing and celebrating one’s own individuality.
With a rich legacy spanning three decades, we bring extensive expertise and craftsmanship to the world of shirts. While we have been in the business for a long time, we identified a gap in the market, especially when it comes to offering a diverse range of shirts for females. SOS aims to bridge that gap by providing fashionable and high-quality shirts that cater to the needs and preferences of our female clientele.
So, whether you are looking for a statement piece for a special occasion or a versatile shirt for everyday wear, SOS has got you covered. Join us on this exciting journey and let us help you express your unique style and personality through our exceptional collection.
At SOS, we believe in the power of helping and empowering women. We understand that life can get busy and unpredictable, and sometimes you need a last-minute solution that does not compromise on style and quality. That is why SOS is committed to ensuring that every woman who walks through our doors leaves with a satisfying shopping experience.
Our dedicated team is always ready to assist you, whether you are looking for a shirt for a special event or updating your everyday wardrobe. We offer a wide range of options to shirts, various styles, sizes, and preferences. From trendy designs to classic staples, we have something for everyone.
Not only do we strive to provide a diverse and fashionable collection, but we also prioritise exceptional customer service. Our knowledgeable staff guides you, offering personalised recommendations and ensuring that you leave with shirts that make you feel confident and stylish.
So, if you find yourself in need of a quick wardrobe update or looking for the perfect shirt to complete your outfit, SOS is the answer. With our commitment to assisting women, we ensure that you will walk out of our doors with your hands full, ready to take on the world with style and confidence.
We invite everyone to experience the SOS difference and discover how we are dedicated to helping you look and feel your best, every day.
What sets SOS apart from other shirt brands in the market, and how do you differentiate your products from competitors?
At SOS, we pride ourselves on being more than just a shirt brand. We strive to create a unique and unparalleled experience for our customers. Here’s what sets SOS apart and differentiates our products from competitors:
1. Wearable Art: We believe that shirts are not just garments but a canvas for self-expression. Our focus on transforming shirts into wearable art sets us apart. Our skilled artisans meticulously craft each design, creating intricate embroidery and innovative patterns that make our shirts true masterpieces.
2. Attention to Detail: We pay meticulous attention to every detail, from the selection of premium fabrics to the precision of stitching. Our commitment to quality craftsmanship ensures that each shirt is made to perfection, delivering a luxurious and comfortable wearing experience.
3. Wide Variety of Styles: We understand that every individual has unique tastes and preferences. That’s why we offer a wide range of styles, catering to diverse fashion sensibilities. Whether you prefer classic elegance, contemporary designs, or bold and vibrant prints, SOS has something for everyone.
4. Inclusivity: SOS is an all-inclusive brand that celebrates diversity. We offer an extensive range of sizes, ensuring that every customer can find their perfect fit. Our goal is to make everyone feel confident and beautiful in our shirts, regardless of their body shape or size.
5. Exceptional Customer Service: We believe in building strong relationships with our customers. Our friendly and knowledgeable staff is always ready to provide personalised assistance, helping you find the perfect shirt and addressing any queries or concerns you may have. Your satisfaction is our top priority.
6. Ethical and Sustainable Practices: We are committed to ethical and sustainable practices throughout our production process. From responsibly sourced materials to fair working conditions, we prioritise environmental and social responsibility.
Thus, by offering wearable art, meticulous attention to detail, a wide variety of styles, inclusivity, exceptional customer service, and a focus on ethical practices, SOS sets itself apart from other shirt brands in the market. We are dedicated to delivering a unique and unforgettable experience to our customers, ensuring that each shirt tells a story and makes a statement of its own.
Can you walk us through your design process, and how do you ensure your shirts are stylish and comfortable for your customers?
Our design process is a collaborative and meticulous journey aimed at creating stylish and comfortable shirts for our customers. Here’s an overview of our design process:
1. Inspiration: Our design team draws inspiration from various sources such as art, culture, nature, and current fashion trends. We conduct thorough research and analysis to stay up-to-date with the latest styles and preferences.
2. Concept Development: Based on the inspiration, our team brainstorms and develops design concepts. We explore different ideas, patterns, colours, and embroidery techniques to bring uniqueness and innovation to our shirts.
3. Sketching and Visualisation: The chosen design concepts are then translated into sketches. Our designers use their artistic skills to visually represent the proposed shirt designs, including the placement of embroidery, patterns, and any additional embellishments.
4. Fabric Selection: We carefully select high-quality fabrics that not only look and feel great but also ensure comfort and durability. We consider factors such as breathability, softness, and ease of maintenance to ensure our shirts are comfortable for all-day wear.
5. Sample Creation: Once the designs and fabric selections are finalised, we create samples to bring the designs to life. Our skilled craftsmen meticulously stitch each sample, paying close attention to the details and ensuring the desired fit and comfort.
6. Fit Testing and Refinement: We conduct rigorous fit testing on various body types to ensure our shirts offer a comfortable and flattering fit. If any adjustments are needed, we refine the patterns and make necessary alterations to achieve the perfect fit.
7. Quality Control: Before production, each design goes through a stringent quality control process. We check for stitching precision, embroidery quality, fabric consistency, and overall craftsmanship to maintain our high standards.
8. Customer Feedback: We value the feedback of our customers and incorporate their insights into our design process. Customer satisfaction is at the core of our brand, and we strive to continuously improve and enhance our shirts based on their preferences and comfort needs.
By following this design process and incorporating customer feedback, we ensure that our shirts are not only stylish and on-trend but also comfortable and enjoyable to wear. We believe that style should never compromise comfort, and we aim to provide the perfect balance between fashion and ease for our valued customers.
What are the biggest challenges you face as a shirt designer and manufacturer, and how do you overcome them?
As a shirt designer and manufacturer, there are several challenges that we face. Some of the common ones and how we overcome them are:
1. Staying Ahead of Trends: Fashion trends are ever-evolving, and it can be a challenge to stay ahead of the curve. We overcome this challenge by conducting thorough market research, attending fashion events, and keeping a close eye on industry publications and influencers. This helps us stay updated and anticipate upcoming trends, allowing us to design shirts that are fashionable and in-demand.
2. Balancing Design and Functionality: It is crucial to strike a balance between aesthetics and functionality when designing shirts. While we focus on creating visually appealing designs, we also ensure that our shirts are practical, comfortable, and meet the needs of our customers. We achieve this by carefully selecting fabrics, incorporating ergonomic features, and conducting extensive fit testing.
3. Ensuring Quality and Consistency: Maintaining consistent quality across our shirt manufacturing process is vital. We overcome this challenge by implementing strict quality control measures at every stage, from fabric sourcing to production. Our dedicated quality control team conducts thorough inspections to ensure that each shirt meets our high standards before it reaches our customers.
4. Managing Production and Timelines: Efficient production and timely delivery are essential in the fashion industry. We have a well-structured production process with experienced personnel who oversee every aspect of production. We work closely with our suppliers and manufacturers to ensure smooth operations, optimise production schedules, and meet delivery deadlines.
5. Sustainable and Ethical Practices: With increasing consumer demand for sustainable and ethical fashion, we face the challenge of integrating these practices into our operations. We tackle this challenge by partnering with suppliers and manufacturers who share our commitment to sustainability and ethical practices. We prioritise eco-friendly materials, minimise waste, and adhere to fair labour standards.
6. Brand Differentiation: The fashion market is competitive, and standing out from the crowd is essential. We differentiate our brand by offering unique designs, incorporating intricate embroidery, and focusing on quality craftsmanship. We also emphasise customer satisfaction by providing exceptional service and building strong relationships with our customers.
By addressing these challenges through careful planning, collaboration, and a commitment to excellence, we are able to overcome them and deliver exceptional shirts to our customers.
How do you keep up with the latest trends and fashion styles, and what role does customer feedback play in your product development?
At SOS, we understand the importance of keeping up with the latest trends and fashion styles to meet the ever-changing preferences of our customers. To stay updated and incorporate customer feedback into our product development process we do the following:
1. Market Research: We conduct thorough market research to stay informed about current fashion trends, emerging styles, and consumer preferences. We analyse industry reports, monitor fashion publications, attend fashion shows, and follow influential designers and influencers. This helps us stay on top of the latest trends and incorporate them into our designs.
2. Customer Feedback: Customer feedback is invaluable to us. We actively seek feedback from our customers through various channels, including surveys, social media platforms, and direct interactions. We carefully listen to their comments, suggestions, and preferences regarding our products. This feedback plays a significant role in shaping our product development process, as it provides insights into what our customers are looking for and helps us identify areas for improvement.
3. Collaboration with Designers: We collaborate with talented fashion designers who have a deep understanding of the industry and a keen eye for trends. Their expertise and insights contribute to the development of fresh and innovative designs that resonate with our target audience.
4. Internal Design Team: We have an experienced internal design team that constantly researches and explores new ideas. They study global fashion trends, experiment with different styles and techniques, and brainstorm creative concepts for our shirts. Their expertise, combined with market research and customer feedback, allows us to create stylish and on-trend designs.
5. Prototyping and Testing: Before launching a new collection, we create prototypes and conduct rigorous testing. This involves assessing the fit, comfort, and overall aesthetic appeal of our shirts. We also conduct focus groups and seek feedback from a diverse range of individuals to ensure that our products meet the expectations and preferences of our target market.
In short, by actively engaging with the latest fashion trends, leveraging customer feedback, and collaborating with industry experts, we ensure that our products stay relevant, fashionable, and aligned with the evolving needs of our customers.
SOS offers made-to-measure shirts for customers. How do you ensure the perfect fit for each customer, and what challenges do you face in the made-to-measure process?
We take great pride in offering made-to-measure shirts to our customers, ensuring a perfect fit and personalised experience. We do the following to ensure the perfect fit and overcome challenges in the made-to-measure process:
1. Detailed Measurements: We begin the process by taking detailed measurements of our customers. Our skilled team of professionals is trained to accurately measure various aspects, including chest, shoulders, waist, sleeve length, and collar size. These measurements serve as the foundation for crafting a shirt that fits the customer’s body shape and proportions.
2. Professional Expertise: Our team of experienced tailors and pattern makers possess expert knowledge in garment construction and fit. They understand the nuances of different body types and use their expertise to interpret the measurements and translate them into a well-fitting shirt. They pay attention to details like sleeve pitch, armhole depth, and collar shape to ensure a comfortable and flattering fit.
3. Fittings and Adjustments: During the made-to-measure process, we offer multiple fittings to our customers. This allows us to make necessary adjustments based on their feedback and ensure a precise fit. Our team works closely with the customer, addressing any concerns or preferences they may have, and making the necessary alterations to achieve the desired fit.
4. Communication and Collaboration: Effective communication between our team and the customer is key to the success of the made-to-measure process. We encourage open dialogue and actively listen to our customers’ input regarding fit, style, and fabric choices. This collaborative approach ensures that the final product meets their expectations and reflects their unique style.
Challenges in the made-to-measure process can arise due to individual body variations and customer preferences. Some common challenges include accurate measurement-taking, understanding unique fit requirements, and managing expectations. However, through continuous training, attention to detail, and a commitment to customer satisfaction, we strive to overcome these challenges and deliver shirts that fit impeccably and exceed our customers’ expectations.
By combining precise measurements, professional expertise, personalised fittings, and effective communication, we ensure that each customer receives a made-to-measure shirt that fits them perfectly and enhances their overall style and confidence.
What role does technology play in the design and manufacturing process at SOS, and what new advancements have you implemented in recent years?
At SOS, we recognise the importance of technology in the design and manufacturing process. It enables us to streamline operations, enhance efficiency, and deliver high-quality products to our customers. I would like to mention few points on how technology plays a role at SOS and some advancements we have implemented in recent years:
1. Design Software: We utilise advanced design software that allows our designers to create intricate and precise designs for our shirts. These software tools provide a platform for exploring various design options, experimenting with different patterns, and visualising the final product before it goes into production.
2. Digital Pattern Making: Traditional pattern making involves manual drafting and cutting, which can be time-consuming and prone to errors. To overcome this, we have integrated digital pattern making technologies. These systems enable us to create and modify patterns digitally, ensuring accuracy, consistency, and faster turnaround times.
3. Automated Cutting Systems: We have invested in automated cutting systems that utilise computer-controlled machines to cut fabric accurately and efficiently. These systems optimise material utilisation, reduce waste, and improve productivity, allowing us to meet customer demands more effectively.
4. Online Customisation Tools: We have developed online customisation tools on our website, allowing customers to personalise their shirts by selecting fabric, collar styles, cuff types, and other design details. These tools provide a user-friendly interface for customers to visualise their customised shirts and make informed choices.
5. Inventory Management Systems: Technology plays a crucial role in managing our inventory and production processes. We utilise sophisticated inventory management systems that help us track fabric availability, monitor production stages, and ensure timely delivery of orders.
6. Quality Control and Testing: We have incorporated advanced technology for quality control and testing purposes. This includes automated stitching machines, fabric testing equipment, and digital inspection systems. These technologies help us maintain high standards of quality and ensure that each shirt meets our stringent criteria.
In addition to these, in recent years, we have embraced advancements such as 3D modelling and virtual fitting technologies. These innovations allow us to create virtual prototypes, simulate garment fitting on different body types, and refine designs before physical production. This not only saves time and resources but also enables us to deliver shirts that are tailored to individual customer preferences.
By leveraging technology throughout our design and manufacturing processes, we strive to enhance efficiency, accuracy, and customer satisfaction. We continue to explore new advancements and innovations to stay at the forefront of the industry and provide our customers with exceptional products and experiences.
How do you source materials for your shirts, and what criteria do you use to select suppliers?
At SOS, we place great importance on sourcing high-quality materials for our shirts. We have established criteria and a meticulous process to select our suppliers.
1. Quality: The quality of the materials is paramount for us. We look for suppliers who can provide fabrics that are durable, comfortable, and have excellent colour retention. We conduct thorough quality assessments and physical tests to ensure that the materials meet our standards.
2. Sustainability: We are committed to sustainability in our sourcing practices. We prioritise suppliers who follow environmentally responsible practices, such as using eco-friendly dyes and reducing water and energy consumption during the manufacturing process. We also consider suppliers who offer sustainable fabric options, such as organic cotton or recycled materials.
3. Ethical Practices: We have a strict policy against unethical practices and ensure that our suppliers adhere to fair labour standards. We work with suppliers who provide safe working conditions, fair wages, and adhere to local labour laws. Regular audits and inspections are conducted to ensure compliance.
4. Variety and Innovation: We seek suppliers who offer a diverse range of fabrics and materials, allowing us to provide our customers with a wide selection of options. We value suppliers who stay updated with the latest trends and innovations in the textile industry, as it enables us to offer unique and fashionable shirt designs.
5. Reliability and Timely Delivery: We prioritise suppliers who have a proven track record of reliability and can consistently meet our production deadlines. Timely delivery is crucial to ensure that we can fulfil customer orders and maintain smooth operations.
6. Cost and Pricing: While quality and sustainability are essential, we also consider the cost and pricing offered by suppliers. We strive to maintain a balance between quality and affordability to provide value to our customers.
To select suppliers, we conduct thorough research, engage in detailed discussions, and evaluate their capabilities based on the criteria mentioned above. We also maintain long-term relationships with trusted suppliers, fostering partnerships built on trust, mutual understanding, and shared values.
By carefully sourcing materials and selecting reliable suppliers, we ensure that our shirts are made with the finest fabrics, meeting our quality standards and customer expectations.
SOS offers a range of shirt fabrics, including cotton, linen, and silk. Can you walk us through the different fabric options and their benefits for customers?
We offer a diverse range of shirt fabrics to cater to the varied preferences and needs of our customers. Some of the fabrics we offer and their benefits are:
1. Cotton: Cotton is a classic choice for shirts due to its breathability, softness, and durability. It is a versatile fabric suitable for various occasions and climates. Cotton shirts are comfortable to wear, allow airflow, and are easy to care for.
2. Linen: Linen is a lightweight and breathable fabric ideal for warm weather. It has a natural texture and provides excellent ventilation, keeping you cool and comfortable. Linen shirts have a relaxed and casual aesthetic, making them perfect for summer and tropical destinations.
3. Silk: Silk is a luxurious and elegant fabric that offers a smooth and lustrous finish. Silk shirts have a refined and sophisticated look, suitable for formal or special occasions. They provide a comfortable and lightweight feel, with the ability to regulate body temperature.
4. Flex Fabrics: Flex fabrics, such as cotton flex or stretch cotton, offer added stretch and flexibility to the shirts. These fabrics ensure ease of movement and provide a more comfortable fit. Flex fabrics are ideal for individuals who prefer a slightly more relaxed or fitted style.
5. Georgette: Georgette is a lightweight and sheer fabric that drapes beautifully. It has a slightly crinkled texture and is often used for feminine and flowy shirt designs. Georgette shirts can have a delicate and romantic appearance, suitable for both casual and formal occasions.
As explained, each fabric option has its unique characteristics, and the choice depends on personal style, comfort preferences, occasion, and climate. We strive to offer a wide selection of fabrics to cater to different needs, ensuring that our customers can find the perfect fabric that matches their style and requirements.
Our knowledgeable staff is always available to assist customers in choosing the most suitable fabric based on their preferences, ensuring that they make an informed decision and find the perfect shirt that aligns with their style and comfort.
Can you share some of the most popular shirt styles and designs among your customers, and what makes them so popular?
We have observed several popular shirt styles and designs among our customers at SOS. Here are a few examples and what makes them so popular:
1. Classic Button-Up Shirt: The classic button-up shirt is a timeless style loved by many. It features a collared neckline, front button closure, and long sleeves. Its versatility allows it to be worn for both formal and casual occasions. Customers appreciate the clean and sophisticated look of this style, making it a wardrobe staple.
2. Floral Embroidered Shirts: Floral embroidered shirts have gained significant popularity in recent years. They feature intricate floral designs either on the front, back, or sleeves of the shirt. The delicate embroidery adds a touch of femininity and visual interest to the garment. These shirts are loved for their unique and eye-catching designs that allow wearers to make a stylish statement.
3. Striped Shirts: Striped shirts, especially in classic patterns like vertical or horizontal stripes, are always in demand. Stripes add visual appeal and a sense of sophistication to the shirt. They can be incorporated into both formal and casual styles, offering versatility. Striped shirts are popular among customers who appreciate a timeless and structured look.
4. Oversized Shirts: Oversized shirts have become a fashion trend in recent years. These loose-fitting shirts offer a relaxed and effortless look. Customers enjoy the comfort and versatility of oversized shirts, which can be styled in various ways, such as tucking them into pants or wearing them as a dress. The relaxed fit and modern aesthetic make them a popular choice among fashion-forward individuals.
5. Minimalist and Clean-Cut Shirts: Minimalist designs with clean-cut lines and simple detailing have a strong following among customers. These shirts focus on understated elegance and offer a sleek and polished appearance. The minimalist style appeals to those who appreciate a refined and sophisticated aesthetic without excessive embellishments.
These are just a few examples of popular shirt styles and designs. The popularity of each style often stems from their versatility, timeless appeal, unique details, or alignment with current fashion trends. At SOS, we aim to offer a wide range of styles and designs to cater to diverse preferences, ensuring that our customers can find shirts that reflect their personal style and make them feel confident and stylish.
What plans do you have for the future of SOS, and what new products or innovations can customers look forward to?
Yes, we are always looking ahead and planning for the future to offer our customers exciting new products and innovations. We have some plans in store.
1. Expansion of Product Line: In addition to our signature shirts, we are planning to expand our product line to cater to a wider range of customer needs. This includes the introduction of new categories such as bottoms, dresses, and accessories. By diversifying our offerings, we aim to provide a comprehensive wardrobe solution for our customers.
2. Sustainable and Ethical Practices: We are committed to embracing sustainable and ethical practices in our manufacturing processes. We are continuously exploring ways to source eco-friendly materials, reduce waste, and promote fair trade. Customers can expect more sustainable options and transparency in our supply chain as we work towards a more responsible and conscious fashion brand.
3. Customisation and Personalisation: We understand the value of individuality and personal expression. In the future, we plan to offer enhanced customisation and personalisation options for our customers. This will allow them to create unique pieces that reflect their personal style and preferences, from selecting fabrics and trims to adding personalised details and embellishments.
4. Collaborations and Partnerships: We believe in the power of collaboration and are actively seeking partnerships with like-minded brands, designers, and artisans. Collaborations will enable us to introduce exclusive and limited-edition collections, blending different perspectives and expertise to offer our customers fresh and innovative designs.
5. Digital Experience Enhancements: We are continuously investing in technology and digital platforms to enhance the overall customer experience. This includes improving our online store, offering virtual try-on features, and implementing interactive tools that help customers visualise and customise their shirts. We want to make the shopping experience seamless, convenient, and enjoyable for our customers.
These are just a few glimpses of our future plans at SOS. As we continue to grow and evolve, we remain dedicated to delivering high-quality, stylish, and personalised fashion solutions to our valued customers. Stay tuned for more exciting updates and innovations from SOS in the coming years!
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