Home / Knowledge / News / Apparel/Garments / Manduka to launch 'Made for Yoga' apparel line
Manduka to launch 'Made for Yoga' apparel line
29
Oct '15
Manduka, creators of high performance yoga gear has decided to expand into the apparel business with an announcement that it will launch its first collection of men's and women's apparel designed for the practice on the mat, and in life, the American company said in a press release.

Built on the values of the brand's legendary Black PRO Mat, the 'Made for Yoga' activewear line was created with the highest standards in sustainability and brings innovative styles and features that support the body in motion. The line will be available through www.manduka.com, yoga studios and select national retailers starting in February 2016.

"Nearly two decades ago, Manduka launched with one mat that revolutionized the way teachers and students practice yoga," said Sky Meltzer, CEO Manduka. "Our belief in the transformational power of the yoga practice is prevalent in our first, beloved black mat and has carried through our entire collection of yoga gear and now apparel. With this launch we take an important step forward in enhancing the experience of yoga on and off the mat."

Inspired by yoga teachers, athletes and the principles of nature – the men's and women's apparel collection is soulfully engineered by yogis, featuring the most cutting edge design technology available in athletic wear and sustainable fabrications. Made from recycled polyester, organic cotton, hemp, Tencel & Modal and Sorona, each material is intentionally chosen for the practice of yoga, allowing for maximum comfort, fit and movement, the company said.

The first ever Manduka women's collection features a full line of performance and lifestyle apparel including pants, bras, camisoles and après yoga pieces specifically constructed to provide support and comfort during yoga practice. The colours are inspired by natural environments, from the high desert hues of spring, to the mid- summer brilliance of the ocean's water and coast. The styles are contemporary, express individuality and simplicity of design.

Manduka's first men's collection answers much needed demand in the fast growing men's yoga community, unifying the familiar designs style of old school athletics with the comfort and function of surf inspired apparel. The tees, shorts, tanks, pants and hoodies are constructed to resolve reoccurring challenges and discomforts in athletic apparel worn on the mat, while maintaining the lifestyle appeal of street wear. Its color story is inspired by the way your favorite, 'never to part with' tees and shorts look at the end of summer, worn in and washed out by the sun.

Manduka said its 'Made for Yoga' line is the beginning of a new era in yoga apparel, presenting the marriage of high function and high purpose on the mat. The complete Spring Summer 2016 collection will launch to the yoga community and national retailers February 2016 with 40 unique styles and multiple drop shipments throughout the year. (SH)

Fibre2Fashion News Desk - India


Must ReadView All

Textiles | On 27th Jun 2017

Govt defers tax deduction at source provision under GST

E-commerce players in India will not be required to deduct tax on...

Apparel/Garments | On 27th Jun 2017

Future Group aims Rs 12,000 crore in fashion business

Future Group, which runs retail stores across India under various...

Textiles | On 27th Jun 2017

AEPC & NSDL to help exporters with GST compliances

Apparel Export Promotion Council (AEPC) and National Securities...

Interviews View All

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Stefan Warnaar
Peak to Plateau

People are willing to pay for quality and performance

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search