Home / Knowledge / News / Apparel/Garments / Manduka to launch 'Made for Yoga' apparel line
Manduka to launch 'Made for Yoga' apparel line
29
Oct '15
Manduka, creators of high performance yoga gear has decided to expand into the apparel business with an announcement that it will launch its first collection of men's and women's apparel designed for the practice on the mat, and in life, the American company said in a press release.

Built on the values of the brand's legendary Black PRO Mat, the 'Made for Yoga' activewear line was created with the highest standards in sustainability and brings innovative styles and features that support the body in motion. The line will be available through www.manduka.com, yoga studios and select national retailers starting in February 2016.

"Nearly two decades ago, Manduka launched with one mat that revolutionized the way teachers and students practice yoga," said Sky Meltzer, CEO Manduka. "Our belief in the transformational power of the yoga practice is prevalent in our first, beloved black mat and has carried through our entire collection of yoga gear and now apparel. With this launch we take an important step forward in enhancing the experience of yoga on and off the mat."

Inspired by yoga teachers, athletes and the principles of nature – the men's and women's apparel collection is soulfully engineered by yogis, featuring the most cutting edge design technology available in athletic wear and sustainable fabrications. Made from recycled polyester, organic cotton, hemp, Tencel & Modal and Sorona, each material is intentionally chosen for the practice of yoga, allowing for maximum comfort, fit and movement, the company said.

The first ever Manduka women's collection features a full line of performance and lifestyle apparel including pants, bras, camisoles and après yoga pieces specifically constructed to provide support and comfort during yoga practice. The colours are inspired by natural environments, from the high desert hues of spring, to the mid- summer brilliance of the ocean's water and coast. The styles are contemporary, express individuality and simplicity of design.

Manduka's first men's collection answers much needed demand in the fast growing men's yoga community, unifying the familiar designs style of old school athletics with the comfort and function of surf inspired apparel. The tees, shorts, tanks, pants and hoodies are constructed to resolve reoccurring challenges and discomforts in athletic apparel worn on the mat, while maintaining the lifestyle appeal of street wear. Its color story is inspired by the way your favorite, 'never to part with' tees and shorts look at the end of summer, worn in and washed out by the sun.

Manduka said its 'Made for Yoga' line is the beginning of a new era in yoga apparel, presenting the marriage of high function and high purpose on the mat. The complete Spring Summer 2016 collection will launch to the yoga community and national retailers February 2016 with 40 unique styles and multiple drop shipments throughout the year. (SH)

Fibre2Fashion News Desk - India

Must ReadView All

Apparel/Garments | On 27th Feb 2017

Myanmar sets up new committee to revise minimum wage

The Government of Myanmar has set up a new committee, replacing an...

Textiles | On 27th Feb 2017

Textile industry can boost South African economy: Minister

The textile industry is one of the most strategic platforms through...

Textiles | On 27th Feb 2017

KBR bags LBED revamp contract for LG Chem's ethylene plant

KBR, Inc has bagged a technology licensing and basic engineering...

Interviews View All

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search