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Mobiles, clothes top items in Amazon's sale
Jan '16
Mobile phones and clothes emerged as the most sought after items among online buyers during the recently concluded Great Indian Sale (Jan 21 to Jan 23) on Amazon.in, the e-commerce retail giant said in a press release.

Amazon's Great Indian Sale (GIS) was three times bigger than last year's Republic Deals Parade hosted between Jan 23-26, 2015, the company declared adding that the first day itself (January 21) recorded the highest number of unit sales. It was bigger than its previous big day (Day 1 of the Great Indian Festive Sale during Diwali last year), in terms of unit sales, the release said.

Amazon Fashion showed phenomenal growth which was three times the Republic Day sale recorded in January last year and Apparel emerged as the second most sold category during Great Indian Sale 2016; first being Mobiles.

Apparel was the biggest category in terms of ordered units across Amazon.in, which was a first for Amazon Fashion in such a sale.

While all products showed over 200 per cent increase in sales, the most popular products in terms of unit sales were men's shoes, women's traditional wear, men's tops, men's sports shoes, women's tops and men's watches.

The top five popular fashion products sold were casual shoes, running shoes, men's t-shirts, sarees and kurtas. In fact, all women's items such as traditional wear, accessories, handbags, basic shoes and earrings recorded two to four times sales over January 2015.

But it is not only in India where apparel is a hotseller for Amazon. According to a recent Wall Street analyst report, clothing and accessories is a category of increasing focus for the online marketplace in the US.

Financial services company RW Baird in a report earlier this month said clothing and accessories now account for 7.4 per cent of Amazon's unit mix, up from 5.1 per cent in the beginning of 2014. Amazon now stocks 30 million items in its apparel and accessories categories as of the 2015 holiday season. That's 91 per cent more items than Amazon stocked last year. (SH)

Fibre2Fashion News Desk - India

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