Home / Knowledge / News / Apparel/Garments / Brutal truth of buying fake - ASBCI
Brutal truth of buying fake - ASBCI
20
Nov '07
Speakers' at the recent 'Protect the Brand – fighting the copycats and fakes' conference in London, urged fashion and textile professionals across the industry to unite in a bid to dispel the consumer myth that buying fake fashion merchandise is a victimless purchase.

Delegates heard how the $900 billion global counterfeit industry is driven by unscrupulous, highly organised criminal and terrorist enterprises who exploit thousands of workers world wide, including children, in unregulated even brutal underground sweat shops. Meanwhile, designers and brands were urged to audit their design development trails, patent their inventions wherever possible then brand, protect and be prepared to publicly defend their intellectual property, IP, in a bid to deter the copycats.

Speakers' also appealed for higher legal and financial penalties in an additional attempt to discourage IP theft. Organised by Fashion Business International in conjunction with the suppliers' forum for clothing and textiles, the ASBCI, the conference assembled some of the world's foremost anti-counterfeiting and design theft specialists.

The conference chairman, Julie King, head of department fashion and textiles at De Montfort University in Leicester, opened the conference by explaining how celebrity culture has fuelled the consumer demand for fakes and copies.

Dids MacDonald, chief executive officer of Anti Copying In Design, ACID, herself a victim of design theft, described the scale of an illicit global trade that accounts for up to seven per cent of all world trade (World Customs Organisation). She urged designers and brands to “protect it or forget it” and with the expert help of such organisations as ACID, take action against the design thieves through, wherever possible, mediation or, if unavoidable, the courts.

Robert Glenn, product brand director for the unique Fortitube underwire bra retainer from Stretchline Holdings Limited showed by example how companies can proactively protect their IP by patenting as many elements of the product as possible.


Must ReadView All

US commerce department finds dumping of low melt PSF

Textiles | On 20th Jun 2018

US commerce department finds dumping of low melt PSF

The US department of commerce (USDC) has announced affirmative final...

Courtesy: Aditya Birla

Textiles | On 20th Jun 2018

'Growth of VSF yarn industry is difficult'

Growth for the viscose filament yarn (VSF) yarn industry is...

Comfort USP of Sensitive Fabrics range of Eurojersey Spa

Apparel/Garments | On 20th Jun 2018

Comfort USP of Sensitive Fabrics range of Eurojersey Spa

Italian company Eurojersey Spa will present in 2019 new embossing...

Interviews View All

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search