Home / Knowledge / News / Apparel/Garments / Brutal truth of buying fake - ASBCI
Brutal truth of buying fake - ASBCI
20
Nov '07
Speakers' at the recent 'Protect the Brand – fighting the copycats and fakes' conference in London, urged fashion and textile professionals across the industry to unite in a bid to dispel the consumer myth that buying fake fashion merchandise is a victimless purchase.

Delegates heard how the $900 billion global counterfeit industry is driven by unscrupulous, highly organised criminal and terrorist enterprises who exploit thousands of workers world wide, including children, in unregulated even brutal underground sweat shops. Meanwhile, designers and brands were urged to audit their design development trails, patent their inventions wherever possible then brand, protect and be prepared to publicly defend their intellectual property, IP, in a bid to deter the copycats.

Speakers' also appealed for higher legal and financial penalties in an additional attempt to discourage IP theft. Organised by Fashion Business International in conjunction with the suppliers' forum for clothing and textiles, the ASBCI, the conference assembled some of the world's foremost anti-counterfeiting and design theft specialists.

The conference chairman, Julie King, head of department fashion and textiles at De Montfort University in Leicester, opened the conference by explaining how celebrity culture has fuelled the consumer demand for fakes and copies.

Dids MacDonald, chief executive officer of Anti Copying In Design, ACID, herself a victim of design theft, described the scale of an illicit global trade that accounts for up to seven per cent of all world trade (World Customs Organisation). She urged designers and brands to “protect it or forget it” and with the expert help of such organisations as ACID, take action against the design thieves through, wherever possible, mediation or, if unavoidable, the courts.

Robert Glenn, product brand director for the unique Fortitube underwire bra retainer from Stretchline Holdings Limited showed by example how companies can proactively protect their IP by patenting as many elements of the product as possible.


Must ReadView All

Apparel/Garments | On 25th Jun 2017

Half of 7,000 new apparel online each day target women

Adobe has released its first Digital Price Index for apparels,...

Textiles | On 25th Jun 2017

First Insight, Chico's FAS enter partnership

First Insight, a technology company transforming how retailers make...

Apparel/Garments | On 25th Jun 2017

Expand changing use of social and web resources

With over 400 million impressions to date and web traffic of over two ...

Interviews View All

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search