Home / Knowledge / News / Apparel/Garments / Nike unveils 2011 sportswear line with a bang
Nike unveils 2011 sportswear line with a bang
20
Jun '11
Fashion press, sportspeople, celebs and Nike fanatics descended upon the Selfridges London Ultralounge to mark the launch of the summer 2011 Nike Sportswear collection and the opening of the new tennis auditorium.

Selfridges have collaborated with Nike to transform the Ultralounge into a stylish tennis arena where visitors can soak up the excitement of Wimbledon from a 360 degree, high-definition viewing platform.blog post photo

Using tennis balls to spell out the iconic sports brand's logo, Nike have created a fitting homage to quintessentially British tennis culture with just the right dose of modern sports innovation.

Clearly inspired by Nike's classic style, the best-dressed guests rocked a casually-cool sport-luxe vibe.

With an old school hip hop DJ set from Mark Ronson and Q-Tip, party-goers were able to peruse and purchase this season's NSW offerings. The collection went down a storm- one of the standout pieces being the timeless Stowaway Trench.

To mark the occasion, guests got stuck in customising their own Grand Slam Polo, choosing from a variety of patches, buttons, coloured threads and initial embroidery.

Nike's 'Live for the Game' arena will be at the Ultralounge on the lower ground floor until 3 July, so make sure you head on down to experience it for yourself and shop the new collection.

Selfridges & Co

Must ReadView All

Textiles | On 20th Jan 2017

TEA expects budget to upscale textile skill industry

The Tiruppur Exporters’ Association (TEA) has requested the Central...

Textiles | On 20th Jan 2017

Bangladesh could earn $60 billion in exports by 2021

Bangladesh is expected to earn over $60 billion in exports by the...

Courtesy: PIB

Textiles | On 20th Jan 2017

Govt to help Tangaliya weavers purchase looms: Irani

Government of India will facilitate Tangaliya weavers in purchase of...

Interviews View All

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search