Home / Knowledge / News / Apparel/Garments / Nike unveils 2011 sportswear line with a bang
Nike unveils 2011 sportswear line with a bang
20
Jun '11
Fashion press, sportspeople, celebs and Nike fanatics descended upon the Selfridges London Ultralounge to mark the launch of the summer 2011 Nike Sportswear collection and the opening of the new tennis auditorium.

Selfridges have collaborated with Nike to transform the Ultralounge into a stylish tennis arena where visitors can soak up the excitement of Wimbledon from a 360 degree, high-definition viewing platform.blog post photo

Using tennis balls to spell out the iconic sports brand's logo, Nike have created a fitting homage to quintessentially British tennis culture with just the right dose of modern sports innovation.

Clearly inspired by Nike's classic style, the best-dressed guests rocked a casually-cool sport-luxe vibe.

With an old school hip hop DJ set from Mark Ronson and Q-Tip, party-goers were able to peruse and purchase this season's NSW offerings. The collection went down a storm- one of the standout pieces being the timeless Stowaway Trench.

To mark the occasion, guests got stuck in customising their own Grand Slam Polo, choosing from a variety of patches, buttons, coloured threads and initial embroidery.

Nike's 'Live for the Game' arena will be at the Ultralounge on the lower ground floor until 3 July, so make sure you head on down to experience it for yourself and shop the new collection.

Selfridges & Co

Must ReadView All

Textiles | On 23rd Mar 2017

South Korean Samil Spinning acquires Buhler Quality Yarns

South Korean yarn producer Samil Spinning has acquired US based...

Apparel/Garments | On 23rd Mar 2017

E-retailers to pay up to 1% TCS under GST

E-retail marketplaces will need to deduct up to 1 per cent tax...

Textiles | On 23rd Mar 2017

Lanxess to expand chemical intermediates capacity

The Advanced Industrial Intermediates business unit of German...

Interviews View All

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Rahul Bhadani
Looksgud

Navigating through catalogues is a bit hasslesome

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search