Home / Knowledge / News / Apparel/Garments / Can PUMA keep their eye on the Ball?
Can PUMA keep their eye on the Ball?
22
Jun '11
The Southern African Clothing and Textile Workers' Union (SACTWU) has noted, through media reports, the new Bafana Bafana kit sponsorship by international sports brand Puma.

The change in sponsorship raises questions. Most important, will the new Bafana replica and supporters' clothing be manufactured in South Africa, and will the sponsorship create local jobs? Or will SAFA and Puma be more interested in milking the cash cow of sports support by manufacturing cheaply overseas and selling dear locally?

If Puma chooses to import the Bafana jersey, the company would shortchange its apparent goal to contribute to African development. For although Puma appears proud to donate a portion of sales from the replica home jersey to the SOS Children's Villages, the best way to score a victory for development and tackle poverty is by creating jobs. This can be done by manufacturing the Bafana replica and supporters' clothing locally.

In the run up to the soccer World Cup, SACTWU worked closely with Bafana's previous sponsor, Adidas, to ensure that significant numbers of replica and supporters' clothing were manufactured in South Africa. Can Puma match Adidas, or even better their efforts?

Southern African Clothing and Textile Workers' Union (SACTWU)


Must ReadView All

Luis Quijano

Textiles | On 17th Jul 2018

US varsity student cultivates bacterial cellulose in lab

Luis Quijano, a student at the Liberty University in Lynchburg,...

APTMA decries duties on cotton imports in Pakistan

Textiles | On 17th Jul 2018

APTMA decries duties on cotton imports in Pakistan

The All Pakistan Textile Mills Association has termed the...

India world's 6th-largest economy, beats France

Textiles | On 17th Jul 2018

India world's 6th-largest economy, beats France

India, with a gross domestic product (GDP) of $2.597 trillion last...

Interviews View All

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Headhonchos
Indian textile value chain

Adopt innovative techniques, go for automisation rather than being...

Ashish M Amin

Premier Looms is a leading provider of cutting-edge machinery and...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search