Home / Knowledge / News / Apparel/Garments / O'Neill Clothing's new flagship store in Santa Monica
O'Neill Clothing's new flagship store in Santa Monica
30
Jun '11
O'Neill Clothing, the original surf, snow and youth lifestyle brand, is bringing its legendary outdoor lifestyle to Los Angeles this Summer, with a flagship store near the world-famous Santa Monica Promenade. Located just steps from the sand at 2nd Street and Broadway, the new store will include O'Neill men's, boys and women's apparel, along with the brand's signature neoprene wetsuits, which were invented by Jack O'Neill nearly 60 years ago.

O'Neill is also famous for opening the first surf shop in 1952 and helping to kick start the popularity of the surf lifestyle all over California and beyond. The store will officially open with a ribbon-cutting ceremony on July 8th, organized by the Santa Monica Chamber of Commerce, followed by an invitation-only grand opening party later in the month.

Inspired by Jack O'Neill's oceanfront home, the unique store concept offers an authentic environment to illustrate the O'Neill lifestyle: renowned performance products are mixed with on-trend apparel and accessories; window displays showcase one-of-a-kind artwork from O'Neill employees and friends; and the interior is lined with various photography from past decades and current advertising campaigns.

"We're excited to have an opportunity to thoroughly represent the O'Neill brand in Santa Monica," said O'Neill Clothing CEO, Toby Bost. "This global retail concept is the first to be rolled out in the United States, and will showcase everything O'Neill is about in one of the best shopping locations in the country."

"This first L.A. store is an important milestone for O'Neill as we aim to have a greater retail presence in underrepresented areas around the country," added Eppo van Berckelaer, Head of Global Marketing, O'Neill. "Not only does O'Neill Santa Monica serve as a genuine showcase for our product in a key global market, it also offers a unique brand experience that highlights the past, present and future of O'Neill."

Throughout the Summer, O'Neill Santa Monica will host special events, VIP shopping experiences and other promotions for visitors to the Promenade, which serves as LA's #1 coastal entertainment destination, with hundreds of shops, restaurants and theatres. Additionally, O'Neill Santa Monica has partnered with Heal the Bay, a local non-profit which campaigns for cleaner coastal areas and watersheds throughout the Los Angeles area.

O'Neill will support Heal the Bay through a series of beach cleanups and other events throughout the year, along with donating proceeds of product sales. O'Neill will also be offering an exclusive t-shirt to benefit the organization, which will be available for purchase at the Santa Monica store only. Plans to support other charitable groups in the months ahead are underway.

"This new space will bring jobs into the local economy, support amazing non-profits to better our communities, and keep people excited about the surf lifestyle, which we love tosee," said Steve Ward, O'Neill Senior VP of Sales and Marketing. "Whether you're an avid surfer or wakeboarder, trying out stand up paddling, or just looking to hang out on the beach in style, O'Neill offers products for everyone."

O'Neill Santa Monica will be managed by Wendi Harrell, who previously oversaw O'Neill's outlet store in Nevada at the Vegas Premium Outlets North. O'Neill also has a retail space at the Anaheim GardenWalk shopping district, which opened three years ago.

O'Neill Clothing


Must ReadView All

Textiles | On 23rd Jun 2017

Textile ministry organises training workshop on GST

The ministry of textiles had organised training workshop on GST which ...

Apparel/Garments | On 23rd Jun 2017

Uware Brands into licensing agreement with Polaroid

Uware Brands has entered into a licensing agreement with Polaroid for ...

Textiles | On 23rd Jun 2017

Ralph Lauren ex-president Tiger of Sweden's new CEO

Hans-Christian Meyer, former president of Ralph Lauren Corporation,...

Interviews View All

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search