Home / Knowledge / News / Apparel/Garments / Cantabil Retail undergoes restructuring
Cantabil Retail undergoes restructuring
Jul '11
Clothing retailer – Cantabil Retail India is in the midst of a restructuring exercise, which will involve repositioning the brand, slowing expansion, as well as closing down unprofitable stores across India. The retailer will also gradually do away with its strategy of offering 80 percent flat discount to its customers.

Revealing the reasons for the exercise, Mr Vijay Bansal, Managing Director – Cantabil Retail told fibre2fashion, “In a dynamic business scenario, change is an inevitable part of business strategy. Cantabil is perceived as one of the strong brands in the Indian fashion market.

“This inspires us to do something new in our business strategy. We want to reposition the Cantabil brand in a fresh and alluring mood with a new concept – 'Fresh Priced Brand concept', keeping behind the discounted brand image. We believe this will revive and reposition us as a premium brand with a niche customer segment”.

Cantabil Retail has a strong market presence all over the country be it the metro's or tier-II cities. Henceforth, the retailer will now focus Cantabil as a premium brand and in turn try to attract fashion savvy young people, mostly between the 18-45 age bracket all over the country.

Providing details of the restructuring plans, he said, “We have a broad road-map for the whole restructuring process, which includes closing down of non-profitable outlets, go slow on expansion and ending the offer of 80 percent flat discount throughout the year. Also, retail locations and competition have taken a toll on the brand.

“The company is gradually doing away with 80 per cent flat discount strategy, a key revenue driver at one point in time, and has started selling new stock at maximum retail price. This is because the imposition of excise duty, which is based on the MRP and has hit the discount model.

“There was a time when everyone was getting into the business of discount retail to grab a large share of the market. But this system is feasible only in initial years of operations and not sustainable in the long run.

“So we will take the route of 'Fresh Price' strategy and concentrate on quality benchmarks. Moreover, we have taken new marketing and communication initiatives like new advertisements, online marketing, and re-branding exercise (retail branding) to give a fresh look”, he concluded by saying.

Fibre2fashion News Desk - India

Must ReadView All

Apparel/Garments | On 18th Feb 2017

Bangladesh apparel sector has 95% local investors: BGMEA

Over 95 per cent of the total investors in the Bangladesh apparel...

Textiles | On 18th Feb 2017

Smriti Irani resolves cutting of carpets issue at ports

During a meeting held with stake holders of the carpet weaving...

Apparel/Garments | On 18th Feb 2017

Andhra Pradesh inks MoUs to set up 12 apparel units

At the recent CII Partnership Summit held in Hyderabad, memorandum of ...

Interviews View All

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Poojaa Kumar Deepak

Zeven's performance sports apparel is designed for the Indian body type,...

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Rupa Sood and Sharan Apparao

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Subscribe today and get the latest News update in your mail box.
Advanced Search