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Innerwear brand Dollar ventures into jeanswear
Jul '11
Leading hosiery brand Dollar Club announced its entry to lifestyle segment with its much awaited Jeans brand “FORCE”, which is strategically called “Made By Who You Are”. Mr. Vinod Kumar Gupta, MD, Dollar Industries Ltd was present to speak on this initiative.

The company's endeavour is to provide trend-setting solutions to meet the needs of Indian consumers, which will truly get fulfilled with this launch. A complete range of Jeanswear with excellent fit from Basic to Fashion; casual and also semi-casual, FORCE will surely sway the latest fashion industry. FORCE will be initially launched in the Eastern part of India and then target the entire Fashion Trade markets in the country before the upcoming festive seasons.

Jeans today has become second skin for today's generation. Research shows that denim consumers mainly consist of young, independent and ambitious section of society. Banking on this huge deluge of such aspiring consumers, most of the leading clothing lines in the country have ventured into Jeanswear. It has a vast scope and this is the reason behind why international brands are coming into collaboration.

Jeanswear market currently stands at Rs. 6000 crores. The estimated to grow is at 15-20% CAGR over the next three to five years, whereas the annual sales pegged at around 25 million pairs. The gender profiles of consumers who buy Jeans are 76% men, 17% women and 7% kids. The company plans to gain the maximum market share with its new launch within next 5 financial years.

The comprehensible success story of Dollar Industries Ltd in the Business of Knitwear Garments has been applauded across the Globe. Starting its operations in 1996, it has covered a long distance by winning laurels one after another. The dedicated and result oriented teams of professionals in Dollar are all set to make yet another history with “FORCE” Jeans giving a fierce competition to the existing brands in this category.

About Dollar Industries Limited:
From a laid-back industry of the Fifties and Sixties to an avant garde market that today is worth about 10,000 crore, the hosiery business in India has undergone a remarkable metamorphosis, contributed in no small measure by visionaries like Shri Dindayal Gupta, Chairman of Dollar Industries Ltd.

He accomplished this by focusing on quality, insisting on innovation and forging a series of business strategies that transformed Dollar from a slow moving and self satisfied dinosaur into a lean, agile competitor.

From humble beginnings in 1996, the Company has become a force to reckon within the innerwear market. Today the Company's reach spans 26 states, making us one of the country's top five hosiery undergarment manufacturers.

Dollar received three national awards in 2006, 2007 and 2009 for best brand and excellence in Men's Innerwear from CMAI. The brand has a strong presence in international retail chains like Carrefour and Lulus and a growing market in the Middle East.

But Dollar is always looking and thinking ahead. Our ongoing mission is to continue to push boundaries to deliver the experience and excitement that our customers expect. The Company anticipates a Rs 400 crore turnover by the end of 2010-11.

Dollar Industries Ltd

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