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Phantom 4D Boardshort, biomimic science meets art-lifestyle
07
Jul '11
Youth-lifestyle brand Hurley is celebrating the launch of its new Phantom 4D boardshort and corresponding limited-edition capsule collection at the VIP opening party of Nike's new Salvation Malibu store on July 7, 2011.

Taking the 3-time SIMA Award-winning boardshort to the next level, Hurley launched the Phantom 4D on June 15, 2011. Incorporating Nike Flywire technology, Phantom 4D has a first-of-its-kind "biomimic" waistband as well as patented Phantom construction featuring 4-way recycled superstretch fabric, water repellency and second-skin movement.

The Phantom 4D technology was then brought to life via Hurley-commissioned artist James Marshall (aka "Dalek") who gave a language to innovation via his striking product visual – a geometric, multi-dimensional array of color. Dalek also invited friends of the brand to showcase their own innovations through a Phantom 4D-inspired capsule collection.

The lead of the capsule collection is a limited-edition Nike Air Max 90 + Hurley sneaker featuring custom-created Dalek Phantom 4D-inspired artwork. Only 500 in existence, the shoe will be available in extremely limited quantities at select Nike retail locations beginning July 8, 2011.

The capsule collection also features a custom-created Livery Design Gruppe (LDG) fixed-gear bike, hand-painted with the Dalek 4D visual. Mirroring Phantom 4D's innovation-meets-lifestyle-meets-art, the LDG capsule collection bike is the latest bike collaboration between LDG and Hurley. The 5 limited-edition Phantom 4D bikes will be on display at select Hurley events, starting with the Salvation Malibu store opening event.

The collection rounds out with limited-edition Phantom 4D Skullcandy Headphones. With a mere 50 of them to be released, Skullycandy's Phantom 4D capsule collection headphones will feature the same technology as the highly-anticipated Skullcandy MixMaster Mike headphones but wrapped in Dalek 4D artwork.

The Phantom 4D boardshort and capsule collection will be showcased during the Salvation Malibu VIP opening event from 6pm – 9pm in the Malibu Marketplace. The newest Salvation store location will feature the latest products from Hurley, Nike 6.0 and Converse and allow consumers the unique opportunity to customize their buys with on-site customization capabilities and exclusive graphic options from all three brands.

Hurley


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