Interviews
OBJE promotes Rachel Stark-Cappelli to Vice President
07 Jul '11
2 min read
Obscene Jeans Corp announced that its lead fashion designer Rachel Stark-Cappelli has been promoted to Vice President.
A veteran of the European fashion industry who lived and worked in Italy for nearly 15 years, Stark-Cappelli brings international expertise and a creative eye to the Obscene Jeans management team. This week, she returns to the U.S. from a trip to Florence, where she met with representatives of Modae SRL to secure Italian distribution for the revolutionary new denim collection that she designed.
“Rachel knows this business inside and out, and she has a wealth of contacts across the globe,” said OBJE President and CEO Robert Federowicz. “She's more than ready to take Europe by storm, and we're delighted she'll be expanding her role in helping us accomplish our goals.”
Brand marketing and promotion will be an early focus for Stark-Cappelli as she makes the transition to company executive.
“Obscene Jeans is a collection of my designs, and no one understands the vision behind our unique styles better than I do,” Stark-Cappelli said. “Our brand is for women who want to look hot wearing jeans no one has seen before, and it will be part of my job to let women the world over know that an exciting new breakthrough in denim fashions has arrived.”
The global fashion industry will get its first taste of the Obscene Jeans line this August when Stark-Cappelli's new denim designs are premiered at the annual WWDMAGIC fashion trade show in Las Vegas. One of the largest such events in the world, WWDMAGIC will introduce Obscene Jeans to distributors, buyers and shoppers from around the globe for the first time.
A veteran of the European fashion industry who lived and worked in Italy for nearly 15 years, Stark-Cappelli brings international expertise and a creative eye to the Obscene Jeans management team. This week, she returns to the U.S. from a trip to Florence, where she met with representatives of Modae SRL to secure Italian distribution for the revolutionary new denim collection that she designed.
“Rachel knows this business inside and out, and she has a wealth of contacts across the globe,” said OBJE President and CEO Robert Federowicz. “She's more than ready to take Europe by storm, and we're delighted she'll be expanding her role in helping us accomplish our goals.”
Brand marketing and promotion will be an early focus for Stark-Cappelli as she makes the transition to company executive.
“Obscene Jeans is a collection of my designs, and no one understands the vision behind our unique styles better than I do,” Stark-Cappelli said. “Our brand is for women who want to look hot wearing jeans no one has seen before, and it will be part of my job to let women the world over know that an exciting new breakthrough in denim fashions has arrived.”
The global fashion industry will get its first taste of the Obscene Jeans line this August when Stark-Cappelli's new denim designs are premiered at the annual WWDMAGIC fashion trade show in Las Vegas. One of the largest such events in the world, WWDMAGIC will introduce Obscene Jeans to distributors, buyers and shoppers from around the globe for the first time.
Obscene Jeans Corp
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