Home / Knowledge / News / Apparel/Garments / Warnaco establishes joint venture in India
Warnaco establishes joint venture in India
12
Jul '11
The Warnaco Group Inc announced it has entered into a new joint venture with Brand Marketing India, its current distribution partner in India, to market and distribute Calvin Klein Underwear, Calvin Klein Jeans, Calvin Klein Jeans Accessories and ck Calvin Klein branded apparel and accessories in India.

Warnaco will own 51 percent of the joint venture. In connection with the joint venture, certain of Warnaco's license agreements with Calvin Klein, Inc. were amended to add India to Warnaco's licensed territories for Calvin Klein Jeans and Calvin Klein Jeans Accessories, as well as for ck Calvin Klein branded apparel and accessories.

This joint venture will strengthen the presence of the Calvin Klein brand in India and effectively position the business to capitalize on the significant growth potential of the Indian market.

"This venture is consistent with our global growth strategies to expand our profitable international business and our direct to consumer footprint. India is expected to be a key driver of long term growth and we are excited to expand our direct participation, operations and revenues in this critical market," commented Joe Gromek, Warnaco's President and Chief Executive Officer. "Brand Marketing India has been a great partner with us for nearly six years and we look forward to working together to replicate in India the success we have already achieved with the Calvin Klein brand in other emerging markets, such as China and Brazil."

Vijay Murjani, Chairman and Managing Director of Brand Marketing India, has been named Managing Director of the joint venture. The business, which will be headquartered in Mumbai, India, will employ approximately 160 associates.

"We are very pleased to further solidify our partnership with Warnaco," said Vijay Murjani. "We are confident that our experience, combined with the power of the Calvin Klein brand, will ensure the continued growth and success of the business in India."

"Warnaco and Murjani have been strong partners and we are confident that together they will drive revenue and work closely with us to both protect and enhance the Calvin Klein brand image in India," said Tom Murry, President & CEO of Calvin Klein Inc.

The Warnaco Group Inc

Must ReadView All

Apparel/Garments | On 28th May 2017

Over 45% US retailers to use AI in next 3 years: Report

Over 45 per cent retailers in the US plan to utilise artificial...

Neelesh Hundekari speaking at the event. Courtesy: Subir Ghosh

Textiles | On 27th May 2017

Fabric of Change initiative announces €250000 scaling fund

The Fabric of Change initiative of Ashoka and the C&A Foundation is...

Apparel/Garments | On 28th May 2017

Naked Brand, Bendon sign agreement to reorganise

Naked Brand Group, a fashion and lifestyle brand, and Bendon Limited, ...

Interviews View All

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search