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Target offers dENiZEN jeans
20
Jul '11
The dENiZEN brand officially launches in the United States with a new line of jeans available exclusively at Target stores and on Target.com. In stores now, dENiZEN jeans are specifically designed with the Target consumer in mind and feature premium fabrics, finishes and fits. Fashionable dENiZEN styles are offered for men, women, boys and girls at a great value.

The introduction of dENiZEN jeans to the United States is part of an ongoing expansion of the Levi Strauss & Co. global dENiZEN brand, which launched in Asia in 2010. In addition to the United States, the dENiZEN brand is available globally in China, India, Mexico, Pakistan, Singapore and South Korea.

"We are thrilled to offer dENiZEN jeans to U.S. consumers. We've created unique styles specifically for consumers who are looking for exceptional style and fit at great value," said Susan Brennan, dENiZEN SVP/GM for the United States. "With a wide variety of different styles for men, women, boys and girls, dENiZEN jeans are the perfect fit for fashion and value-conscious consumers. With dENiZEN jeans, we've designed a new basic essential that everyone in the family can enjoy."

The dENiZEN launch campaign is anchored by one central theme: that jeans are an important part of our lives including life's most exciting, unique, entertaining, and challenging moments.
"Our guests rely on Target for the products they want and need, all at affordable prices, and with denim being a wardrobe staple, dENiZEN is a great addition to our current assortment," said Trish Adams, senior vice president apparel and accessories, Target. "With options for the entire family, dENiZEN offers our guests one more reason to shop Target."

dENiZEN jeans are available in numerous custom washes so there's a perfect fit and style for every occasion - casual, work, dress, weekend or family fun.

Women's sizes are available from 2-18, with fits including Mid-Rise Boot Cut, Mid-Rise Straight, as well as the Totally Shaping Mid-Rise Boot Cut and Totally Shaping At Waist Boot Cut featuring high stretch denim and a built in tummy control panel for a body slimming and shaping effect.

Men's sizes range from 29"-42" and 30"-34"L with fits including 236 Regular, 299 Loose, 285 Relaxed, 281 Straight, 233 Low Boot, 218 Slim Straight, 216 Skinny and 208 Super Skinny. Girls' sizes range from 4-20 with fits including Super Skinny, Skinny and Slim Boot.

Boys' sizes range from 4-20 with fits including 299 Loose, 281 Straight, 218 Slim Straight , 216 Skinny and 208 Super Skinny.

"Jeans are an essential part of our daily lives," continued Brennan. "No matter who you are or where you live, everyone has a favorite pair of jeans. And those jeans are worn throughout all of life's important moments. We expect that dENiZEN jeans will fit this role perfectly."

In 2010, Levi Strauss & Co. launched the dENiZEN brand in Asia – the company's first brandlaunched outside of the United States. "Denizen" means "inhabitant": living in a place, living on earth, and belonging to a community of friends and family. The dENiZEN product collection is designed with the standards of construction and craftsmanship that have made Levi Strauss & Co. famous around the world.

Levi Strauss & Co


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