Home / Knowledge / News / Apparel/Garments / Target offers dENiZEN jeans
Target offers dENiZEN jeans
20
Jul '11
The dENiZEN brand officially launches in the United States with a new line of jeans available exclusively at Target stores and on Target.com. In stores now, dENiZEN jeans are specifically designed with the Target consumer in mind and feature premium fabrics, finishes and fits. Fashionable dENiZEN styles are offered for men, women, boys and girls at a great value.

The introduction of dENiZEN jeans to the United States is part of an ongoing expansion of the Levi Strauss & Co. global dENiZEN brand, which launched in Asia in 2010. In addition to the United States, the dENiZEN brand is available globally in China, India, Mexico, Pakistan, Singapore and South Korea.

"We are thrilled to offer dENiZEN jeans to U.S. consumers. We've created unique styles specifically for consumers who are looking for exceptional style and fit at great value," said Susan Brennan, dENiZEN SVP/GM for the United States. "With a wide variety of different styles for men, women, boys and girls, dENiZEN jeans are the perfect fit for fashion and value-conscious consumers. With dENiZEN jeans, we've designed a new basic essential that everyone in the family can enjoy."

The dENiZEN launch campaign is anchored by one central theme: that jeans are an important part of our lives including life's most exciting, unique, entertaining, and challenging moments.
"Our guests rely on Target for the products they want and need, all at affordable prices, and with denim being a wardrobe staple, dENiZEN is a great addition to our current assortment," said Trish Adams, senior vice president apparel and accessories, Target. "With options for the entire family, dENiZEN offers our guests one more reason to shop Target."

dENiZEN jeans are available in numerous custom washes so there's a perfect fit and style for every occasion - casual, work, dress, weekend or family fun.

Women's sizes are available from 2-18, with fits including Mid-Rise Boot Cut, Mid-Rise Straight, as well as the Totally Shaping Mid-Rise Boot Cut and Totally Shaping At Waist Boot Cut featuring high stretch denim and a built in tummy control panel for a body slimming and shaping effect.

Men's sizes range from 29"-42" and 30"-34"L with fits including 236 Regular, 299 Loose, 285 Relaxed, 281 Straight, 233 Low Boot, 218 Slim Straight, 216 Skinny and 208 Super Skinny. Girls' sizes range from 4-20 with fits including Super Skinny, Skinny and Slim Boot.

Boys' sizes range from 4-20 with fits including 299 Loose, 281 Straight, 218 Slim Straight , 216 Skinny and 208 Super Skinny.

"Jeans are an essential part of our daily lives," continued Brennan. "No matter who you are or where you live, everyone has a favorite pair of jeans. And those jeans are worn throughout all of life's important moments. We expect that dENiZEN jeans will fit this role perfectly."

In 2010, Levi Strauss & Co. launched the dENiZEN brand in Asia – the company's first brandlaunched outside of the United States. "Denizen" means "inhabitant": living in a place, living on earth, and belonging to a community of friends and family. The dENiZEN product collection is designed with the standards of construction and craftsmanship that have made Levi Strauss & Co. famous around the world.

Levi Strauss & Co


Must ReadView All

US FTC updates textile rules to drop obsolete requirement

Textiles | On 23rd Jan 2018

US FTC updates textile rules to drop obsolete requirement

The US Federal Trade Commission has eliminated an obsolete provision...

Indian textile industry at inflection point: Report

Textiles | On 23rd Jan 2018

Indian textile industry at inflection point: Report

The textile and apparel sector of India is at an inflection point...

Ghana to set up equipment hub for apparel sector

Apparel/Garments | On 23rd Jan 2018

Ghana to set up equipment hub for apparel sector

As part of efforts to seek ways to improve market access for Ghana’s...

Interviews View All

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Jurgen Gauger
Spreadshirt

‘Buying crowdsourced or creative designs are much more appealing to the...

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Urmil Arya

Sushila International, a well established textile organisation established ...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.1%
No
13.4%
Skip
17.5%

Total Votes: 97

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.9%
No
28.9%
Skip
7.2%

Total Votes: 97

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.6%
No
9.3%
Skip
3.1%

Total Votes: 97

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
8.2%
Skip
9.3%

Total Votes: 97


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search