Focus Apparel unveils new action sports clothing line
21 Jul '11
2 min read
Focus Apparel has released their new line of men's and women's casual tee shirts, sweatshirts, hats and more.
“In our ailing economy, there has been a lack of fresh new designs and concepts” says Focus Apparel CEO and owner Paul Wolff. “We have taken everything that has traditionally bothered consumers about tee shirts, sweatshirts and clothing in general and solved the issues.”
Wolff goes on to say “Our shirts are over an inch longer, our materials are softer with more vibrant colors, we have screened in labels to avoid neck itch, and we are proud to say that our apparel is ready to wear right out of the box with no break-in required.”
The guys at BTO Sports had the opportunity to get their hands on some of the new tees to try for themselves prior to launching the line on their web store.
“Aside from the fact that we love the designs on these shirts, the shirt construction itself has literally addressed and fixed everything negative that we found in other tee shirts we have owned. You know how sometimes you have that shirt that you wash a few times and it just gets shorter and the neck gets looser? Focus fixed that issue by using a higher quality material that maintains a long, premium fit” said a BTOSports.com representative.
“We truly believe in pushing quality products and standing behind them. In Focus Apparel, we find that they are all about producing a quality product, and also being involved in the core, grassroots area of all the sports that they support. They are already supporting various top amateur MX riders, and will continue to grow that team amongst their teams for other sports. These are the companies that we like to push and see succeed!”
Focus Apparel's corporate headquarters is located on a 20 acre facility called the “Focus Ranch” in the city of Somis California complete with their own Motocross track for sponsored athletes to train on or just have fun while visiting.
Surf, Skate, Moto, Snow and even the fast growing MMA markets are the target audience for the Corporation as it attacks the social media world while interviewing unique and interesting retail locations to market the brand.
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