Home / Knowledge / News / Apparel/Garments / Brandix bags two prestigious awards
Brandix bags two prestigious awards
29
Jul '11
Brandix Lanka Limited has been recognised as Asia's 'Best Brand' and 'Best Employer Brand' winning dual honours at a prestigious international forum held in Singapore with the representation of 37 countries in Asia, extending from the Middle East to Australia.

Sri Lanka's top apparel exporter was presented with the awards for 'Asia's Best Brand' by the Chief Marketing Officer (CMO) Council and 'Asia's Best Employer Brand' by the Employer Branding Institute together with the World HRD Congress and the Stars of the Industry Group at the 2011 CMO Asia Awards for Excellence in Branding and Marketing.

Ishan Dantanarayana, Chief People Officer (CPO) of the Brandix Group accepted the award for 'Asia's Best Employer Brand' on behalf of the Group, while Anuk De Silva, Head of Corporate Communications of Brandix collected the award for 'Asia's Best Brand.' Ms. Ashanthi Fernando, Head of Group HR Operations and Sujith Jayasekara, Group Works HR Manager of Brandix also attended the event which was held at the SUNTEC Singapore International Convention and Exhibition Centre on 22nd July 2011.

The gala awards ceremony was attended by more than 200 eminent individuals in the region including leaders and senior decision makers in the spheres of Marketing, Branding and Human Resources as well as top bureaucrats.

Asia's Best Brand Awards are judged by the Global Research Cell of the CMO Council - whose members control over US $ 200 billion in marketing spend - based on market dominance, brand longevity, goodwill, customer loyalty and market acceptance. Apart from financial aspects, 'contribution to society' is also considered for the awards. Brandix's commitment to reducing its Group-wide processing Carbon Footprint and its employee-friendly practices were cited among the reasons for awarding the Group top honours in the category.

Brandix was conferred Asia's Best Employer Brand Award -- initiated as a celebration of the best talent in Human Resources Development in the region -- based on the Group's strength in HR initiatives. These practices include, creating a culture of contribution and innovation at work, believing in a continuous journey of excellence in Human Resource policy and practices by driving a positive organisational health and inculcating values that help to achieve the vision, transformation, being a social employer and developing future leaders.

Some of the other prominent winners in this year's Best Employer Brand award category were General Electric, Coca Cola, Microsoft, Oracle, HSBC, Yahoo!, Singapore Airlines, ANZ Bank, Hindustan Unilever, Marriott, Changi Airport, Panasonic, Emirates, Pfizer, Walmart, Lenovo, AirAsia, Malaysia Airlines, Prudential, Fuji Xerox, National Bank of Bahrain, Hong Kong Disneyland, Dubai Airports, LG Electronics, Nokia Siemens and Procter & Gamble.

"Brandix has once again demonstrated that its HR practices match the best global standards and are fully aligned with business strategy," Brandix Group CPO Ishan Dantanarayana said. "The Best Brand Award reflects the Group's success in developing a mature brand across multiple industries, not just the apparel sector."

Must ReadView All

Apparel/Garments | On 27th Mar 2017

NYCEDC announces $51mn package for NYC garment industry

New York City Economic Development Corporation (NYCEDC), in...

Apparel/Garments | On 27th Mar 2017

Fynd raises $500K Series A funding from Venture Catalysts

Fynd, an online to offline (O2O) e-commerce fashion marketplace, has...

Apparel/Garments | On 27th Mar 2017

India's fashion market to touch $30 bn by 2020: Report

The fashion market in India is estimated at $70 billion in 2016, with ...

Interviews View All

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search