For the Best Brand award category, Brandix was in the company of other elite brands such as Adidas, Coca Cola, Emirates, Fonterra Brands, General Electric, Hewlett Packard, Nestle, Nokia, A.S. Watson Group, Doha Bank, HSBC, MediaCorp, Starbucks, Telstra Corporation, Thai Airways, Procter & Gamble and MasterCard.
In the area of Human Resources Development, Brandix has engaged in a number of HR initiatives under the theme 'a Great Place to Work.' Intended to create avenues and opportunities for associates and build a culture of striving for excellence, appreciation, team spirit, commitment and camaraderie; these initiatives encompass Employee Reward & Recognition, Compensation & Benefit, Training & Development and a centralised Performance Management System. It also entails striving for execution, a service driven HR, sharing of best practices, automation and brand building.
As a top brand in apparel manufacture, Brandix is credited with being the pioneer of the concept of 'total solutions' in Sri Lanka's apparel sector and as a local and global leader in eco-friendly manufacturing operations. Brandix is a preferred solutions provider to some of the world's leading apparel brands, including Victoria's Secret, PINK, Gap, Banana Republic, Marks & Spencer, Lands' End, Tommy Hilfiger, Hanes, Express, H&M, Old Navy, Intimissimi and Tesco.