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Field & Stream signs deal with Bernette for sportswear
Jul '11
Field & Stream announced that it has entered into an exclusive, long term licensing agreement with Bernette Textile Co., part of the Castlewood Group since 2008, for Field & Stream men's, women's and children's sportswear. Categories include knits, wovens, sweaters, casual bottoms, and outerwear. Brand Matter, LLC served as the agent for Field & Stream.

Mike Tewey, President of Field and Stream said, “Since acquiring Field & Stream four years ago we have been pleased to add 11 outstanding license partners who are now marketing more than 600 products. Bernette Textile is an ideal partner for us as they clearly understand the authenticity of the brand, its roots, and the tremendous potential in the outdoor market.”

Jeffrey Siskind, President of Bernette Textile Company says, “The outdoor market is a major focus for our industry. We are fortunate to have licensed such a powerful brand with a great heritage. Field & Stream is more than just a brand or a label. It's a lifestyle and an institution that touches millions of outdoor customers. We look forward to working with the Field & Stream team to deliver apparel at the high level the brand is accustomed to.” Jeffrey added, “We plan on launching a full collection in Fall 2012 in Men's, with both Women's and Kid's collections to follow.”

Founded in 1871, Field & Stream is one of the oldest US Trademarks and enjoys near universal positive consumer awareness. The brand brings instant credibility to a wide array of product categories.

Bernette Textile Company (a third generation company established in 1942 by Jack Siskind) and The Castlewood Group (established in 1991 by its original founders Henry Sutton and Nicholas Koles) together thrive on uninterrupted leadership, stability, continuity, and an “execute to perform” corporate culture. The companies manufacture products under several owned brands, private label brands and prominent licensed brands. The company has maintained steady growth, demonstrating their ability to remain competitive yet conservative in even the most difficult economic climate.

Brand Matter is a diversified brand management and licensing company that specializes in the acquisition, development and licensing of consumer-branded intellectual property.

Field & Stream

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