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Naturalle range showcases layers of versatility offered by CORDURA
Aug '11
INVISTA's CORDURA brand fabrics, widely known for their long-lasting durability, are available in new 'full dull' nylon yarn constructions that look and feel more like natural fiber based fabrics, yet still incorporate the exceptional abrasion, tensile, and tear strengths the brand is popular for. The CORDURA Naturalle fabric collection is ideally suited for a wide array of end-uses, including performance active wear, technical outerwear and shell weight fabrics, and ready-to-wear apparel. The new fabric line will be a key component of the CORDURA brand 'Apparel Collection' debuting at the Outdoor Retailer Summer Market, Aug. 4 - 7, in Salt Lake City, Utah.

With more than 30 years of trusted, rugged performance from CORDURA brand fabrics, the industry will find a comprehensive offering in the brand's Apparel Collection, which includes a variety of nylon/cotton blends, performance knits, traditional wovens and ultralights, as well as the new CORDURA Naturall fabric assortment that provides a matte appearance similar to the look of cotton. CORDURA Naturalle fabrics provide stylish durability without sacrificing functionality and performance. The CORDURA Apparel Fabric Collection also features a wide selection of lightweight plain, rip-stop and dobby weaves, as well as circular, flat or warp knits. The collection also showcases two and three layer laminated fabrics, double weaves, and stretch wovens and knits combined with INVISTA's LYCRA fiber, all available with or without specialty performance finishes.

“When you say CORDURA fabrics, you think durability and all the tough end-uses we are traditionally known for such as luggage, packs, and gear,” said Cindy McNaull, global CORDURA brand and marketing director. “But now, the CORDURA brand portfolio has a full line of fabrics for apparel. We're excited to showcase 'the softer side of durability' and demonstrate with our wide variety of fabric offerings that you don't have to sacrifice comfort for long-lasting performance.”

Ideally suited for inner layer, next-to-skin garments, such as t-shirts and baselayers, and for outer layer shells—such as jackets, trousers, jeans, and everything in between—the comprehensive CORDURA Apparel Fabric Collection will offer customers a vast array of performance driven, versatile and trend-conscious styling options. All these options include the built-in durability of CORDURA abric to seamlessly transfer these products from day to night and from the trail to the dinner table.

To be the first to experience the CORDURA brand Apparel Collection, including the new CORDURA Naturalle fabric launch, please visit the CORDURA brand booth, #38213, at the upcoming Outdoor Retailer Summer Market. And don't forget to help the CORDURA brand team celebrate the 'softer side of durability' at their free industry lunch, also at the CORDUARA brand booth on Friday, Aug. 6, 2011, from 11:30 to 1 PM CST.

INVISTA's CORDURA brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We'll Keep Making Durable Fabrics. Known for its resistance to abrasions, tears and scuffs, CORDURA fabric is a primary ingredient in many of the world's leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA brand is a registered trademark of INVISTA, one of the world's largest integrated polymer, intermediates and fibers businesses.

INVISTA is one of the world's largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications.


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