Home / Knowledge / News / Apparel/Garments / 'all Originals' fall campaign kicks off
'all Originals' fall campaign kicks off
10
Aug '11
adidas Originals unveils their fall 2011 “all Originals” campaign, with a national television and digital roll-out. The campaign features adidas icons – Snoop Dogg, Dwight Howard, Josh Smith, Big Sean, Jeremy Scott and Sky Ferreira – set against the brand's iconic footwear and apparel.

The “all Originals” campaign celebrates the depth of the Originals brand, combining music, fashion and sport with the most popular Iconics footwear styles over the past 40 years -- Superstar, Gazelle, Samoa and Campus. Shot in 4 locations across the United States, the spot brings together several different icons in unique settings showcasing the urban culture of adidas and the originality of each icon.

“The Iconics product range is the foundation and core of the adidas Originals brand,” says Simon Atkins, Head of Sport Style, US. “The product line has a deep-rooted heritage in street culture and will continue to influence future styles for our brand. The “all Originals” Iconics campaign is another platform to speak to the high school consumer, letting them know that our products and the people who wear them are all Originals,” stated Atkins.

Known for being an iconic sportswear brand for the street, the campaign was shot in New York, Portland, Los Angeles and Atlanta, ranging from a foam pit skate party in Venice Beach with Snoop Dogg to an underground New York City concert with Big Sean to a blacklight party with Jeremy Scott and pop star Sky Ferreira. Each location provided a backdrop to showcase the icons originality – that there is one in every crowd, yet no two are the same. Other talent featured includes CJ Spiller, Odd Future, DJ Neil Armstrong and HVW8.

Adidas Originals


Must ReadView All

EU renews GSP+ scheme for Pakistan 2 years

Apparel/Garments | On 24th Feb 2018

EU renews GSP+ scheme for Pakistan 2 years

Pakistani exporters can enjoy preferential duties on exports to the...

Surat wary of e-way bills

Textiles | On 24th Feb 2018

Surat wary of e-way bills

There is no respite for Surat’s textile manufacturers and retailers....

Retailers choose sides in Alibaba-Tencent battle in China

Apparel/Garments | On 24th Feb 2018

Retailers choose sides in Alibaba-Tencent battle in China

Two big Chinese firms— Alibaba Group Holding Ltd and Tencent Holdings ...

Interviews View All

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Stefan Warnaar
Peak to Plateau

People are willing to pay for quality and performance

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search