Home / Knowledge / News / Apparel/Garments / 'all Originals' fall campaign kicks off
'all Originals' fall campaign kicks off
10
Aug '11
adidas Originals unveils their fall 2011 “all Originals” campaign, with a national television and digital roll-out. The campaign features adidas icons – Snoop Dogg, Dwight Howard, Josh Smith, Big Sean, Jeremy Scott and Sky Ferreira – set against the brand's iconic footwear and apparel.

The “all Originals” campaign celebrates the depth of the Originals brand, combining music, fashion and sport with the most popular Iconics footwear styles over the past 40 years -- Superstar, Gazelle, Samoa and Campus. Shot in 4 locations across the United States, the spot brings together several different icons in unique settings showcasing the urban culture of adidas and the originality of each icon.

“The Iconics product range is the foundation and core of the adidas Originals brand,” says Simon Atkins, Head of Sport Style, US. “The product line has a deep-rooted heritage in street culture and will continue to influence future styles for our brand. The “all Originals” Iconics campaign is another platform to speak to the high school consumer, letting them know that our products and the people who wear them are all Originals,” stated Atkins.

Known for being an iconic sportswear brand for the street, the campaign was shot in New York, Portland, Los Angeles and Atlanta, ranging from a foam pit skate party in Venice Beach with Snoop Dogg to an underground New York City concert with Big Sean to a blacklight party with Jeremy Scott and pop star Sky Ferreira. Each location provided a backdrop to showcase the icons originality – that there is one in every crowd, yet no two are the same. Other talent featured includes CJ Spiller, Odd Future, DJ Neil Armstrong and HVW8.

Adidas Originals

Must ReadView All

Apparel/Garments | On 23rd Feb 2017

NAFTA renegotiation puts Mexico-US jeans trade at risk

The almost imminent renegotiation of the North America Free Trade...

Rick Helfenbein (left), president and CEO of AAFA, with Juan Estrada, chief of party, Hub; Courtesy: Hub

Apparel/Garments | On 23rd Feb 2017

AAFA inks agreement for best manufacturing in East Africa

The American Apparel & Footwear Association (AAFA) has entered into a ...

Mango vice-chairman and member of the board of directors Daniel Lopez (L) with Ananth Narayanan, CEO, Myntra & Jabong. Courtesy: Myntra

Apparel/Garments | On 23rd Feb 2017

Mango awards distribution & management rights to Myntra

Mango, the Spanish fast fashion brand, has awarded its master...

Interviews View All

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search